Feeds

Ron Paul’s web campaign mired in pokey pages

Bettered by Romney (again), POTUS not much better

Boost IT visibility and business value

An analysis of the web-page performance of candidates in the 2012 US presidential elections shows disappointing results for Ron Paul, supposedly one of the more internet-savvy candidates in the race.

Web-optimization specialists Yottaa studied the composition, load speeds, and overall time before a candidate’s web site could be used, and ranked the results for the last few weeks. Ron Paul, who has one of the largest online support networks in US, came in at the bottom of the ranks for most of the last week, swapping last place occasionally with President Obama – who, to be fair, has little reason to optimize until he has a real contest on his hands.

2012 presidential campaign web sites

Spot the surge of Santorum (click to enlarge)

Paul’s web site is larger at around 3MB, needs 175 data round trips from 20 different domains, and required the browser to create 1351 DOM (document object model) elements for proper rendering. By contrast, Mitt Romney’s 558KB site needs just 41 DOM elements and 41 round trips to 15 domains, and scores nearly twice as well. President Obama’s site is very work-intensive, needing 125 round trips from 32 different domains and 834 DOM elements.

In business, it has long been recognized that a slow web site is a key part of failing in ecommerce. Internet users have ADD-like attention spans, and a delay of ten seconds in loading a page to a useful state can cost a significant slice of potential customers. But in this instance poor performance could be seen as sign of the success of a social media campaign, at the cost of mainstream-web page performance.

“Politicians are trying to make their websites a lot more social - they’re got to share more and more information,” Coach Wei, CEO of Yottaa told The Register. “This does mean a higher dependency on third-party websites, and can make web pages unbelievably slow.”

The data also shows a surge in the web site performance of the family-values Republican candidate Rick Santorum after his near-victory in the Iowa caucuses. It’s possible the site was given a spruce up in anticipation of a flood of Santorum supporters, but that speed boost has trickled away in recent days. ®

The essential guide to IT transformation

More from The Register

next story
Munich considers dumping Linux for ... GULP ... Windows!
Give a penguinista a hug, the Outlook's not good for open source's poster child
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Intel's Raspberry Pi rival Galileo can now run Windows
Behold the Internet of Things. Wintel Things
Microsoft cries UNINSTALL in the wake of Blue Screens of Death™
Cache crash causes contained choloric calamity
Eat up Martha! Microsoft slings handwriting recog into OneNote on Android
Freehand input on non-Windows kit for the first time
Time to move away from Windows 7 ... whoa, whoa, who said anything about Windows 8?
Start migrating now to avoid another XPocalypse – Gartner
You'll find Yoda at the back of every IT conference
The piss always taking is he. Bastard the.
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.