Feeds

Woolworths goes Door Busting for daily deals

Soft launches with little razzle

The essential guide to IT transformation

Woolworths is the latest Australian retailer to enter the deal-of-the-day online fray, quietly launching "Door Buster” over the holiday period.

The website, registered on 20 December, is an extension of Woolworths’ Everyday Rewards loyalty card system, offers a raft of products under two areas “Instant Buys” and “Mega Deals".

The time specific deals features free home delivery for purchases over $AU20 and next day delivery.

Technology products are a core category with the Amazon Kindle selling for $AU99 in a recent deal.

The site describes itself as “a new online retail service offering that provides a website chock full of fantastic deals. We will have outrageously cheap prices on products from confectionary to designer handbags and everything in between”.

In November the retailing giant outlined its intentions to roll out a comprehensive multi‐channel retailing strategy to capitalise on the online shopping boom.

Woolworths Director of Multi‐Channel, Penny Winn said the company would increasingly strengthen its focus on online. Woolworths online sales grew at a rate of 63 percent during the 2011 financial year.

“We are really seeing a revolution in retail as customers integrate mobile, social networking and other internet‐enabled technologies into their bricks and mortar shopping experience. It isn’t a question of online or offline, it’s about creating integrating the two seamlessly,” Winn said.

Woolworths research found that customers who shop both in‐store and online spend 70 percent more than customers who only shop in‐store.

Interestingly, an old version of the DoorBusters FAQ page, indexed by Google but no longer available, suggests that Woolworths originally hoped to distance itself from the new brand. "We're cheaper than Coles and Woolworths online" the old FAQ said. ®

5 things you didn’t know about cloud backup

More from The Register

next story
Microsoft exits climate denier lobby group
ALEC will have to do without Redmond, it seems
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
True fact: 1 in 4 Brits are now TERRORISTS
YouGov poll reveals terrible truth about the enemy within
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?