Feeds

Groupon, Deutsche Telekom to cake EU in coupons

Mobiles hooked up to daily deals drip

Next gen security for virtualised datacentres

Daily deals site Groupon has signed a partnership agreement with Deutsche Telekom to push out coupon deals to mobile users in multiple European countries.

Deutsche said its users will have access to Groupon’s mobile services without having to download a separate app. The roll-out is scheduled to start in the first half of this year.

“Deutsche Telekom operates one of the largest and most advanced fixed and wireless networks in Europe," Daniel Glasner, CEO of Groupon in central Europe, said in a canned statement.  “Our goal is to work with innovative partners like DT to deliver the best local and national deals directly to mobiles and make it easily accessible."

The German mobile carrier said the deal would "diversify our portfolio and accelerate our time to market for innovative products and services at the same time".

Neither company disclosed the financial terms of the partnership.

Rather strangely, the agreement doesn't cover T-Mobile in America, Groupon's biggest market, although that could just be a reflection of Deutsche's uncertainty about the subsidiary, which it has been trying to offload.

Tying in directly with a mobile carrier could be a smart play for Groupon, as it will potentially get a lot more random traffic if it doesn't have to persuade people to sign up for information on its deals.

With voice and SMS revenues falling for a lot of mobile carriers, the key to extending that bottom line lies in mobile data, and providing a lot of services over data to customers is a part of Deutsche's strategy to move into data and mobile commerce.

Deutsche isn't the first phone provider to think so either, a very similar discounts-and-deals type of service is already running on O2 in the UK. 'Priority Moments' gives out vouchers for restaurants, bars and entertainment to subscribers.

Deutsche didn't say which European countries would be getting the new Groupon service, but the company peddles its wares pretty much everywhere on the continent, barring a few Eastern and Northern European nations. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
Judge nixes HP deal for director amnesty after $8.8bn Autonomy snafu
Lawyers will have to earn their keep the hard way, says court
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.