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Dell dithers over fresh fondleslabs

iPad effect delays development

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CES 2012

Dell has revealed intentions to corner the consumer fondleslab market by the end 2012, promising to turn up to the soirée this time with enough party-poppers for everyone.

According to chief commercial officer Steve Felice - who spoke of Dell's tablet ambitions in an interview with Reuters - the company was taking its time due to the "general failure of everyone that has tried to introduce a tablet outside of Apple".

"You will see us enter this market in a bigger way toward the end of the year. So we are not really de-emphasising it, we are really being very careful how we enter it."

Despite Dell's reluctance to point blame towards tablet uptake as cause for a slide in global PC sales, taking tablets more seriously appears to be one way the company aims to improve revenues.

Dell Streak 7

Aims to be Streaks ahead?

Felice was hesitant to say which OS the company would roll with, highlighting both Google's latest Android and Microsoft's upcoming Windows 8 as potential suitors. The latter was earmarked as an encouraging option, though.

"There hasn't been a lot of advancement and it's given Microsoft a good window to come into the market with Windows 8. I like the touch Windows 8 feature," he said.

Felice's remarks are in tune with those made by Michael Dell last year, in which the head honcho revealed the company was readying a series of Dell Windows 8 slabs to compliment the launch of Microsoft's forthcoming platform in 2012.

Dell's previous entry into the tablet domain came through the company's two Android tabletty-phones, the Streak 5 and Streak 7, both of which were discontinued last year. ®

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