Feeds

Siri's artificially intelligent news anchor sister bags $6.2m

Funding found for DARPA-backed web sniffer Trapit

Combat fraud and increase customer satisfaction

Siri's little sister Trapit, an intelligent discovery engine that pumps individually curated digital content to users, has closed a $6.2m Series A round of venture funding led by Hong Kong’s Horizon Ventures.

Trapit is the progeny of CALO (Cognitive Assistant that Learns and Organizes), the DARPA-commissioned artificial-intelligence project that also fathered cloud-based iPhone virtual assistant Siri.

Founded in 2009, and currently in public beta, Trapit is based in Palo Alto, California. The cash will be spent on research and development as well as an expansion to new platforms in early 2012 – including a push to make Trapit available via iOS applications.

“The investment will enable us to continue to grow our development team and expand into new mobile platforms," said Gary Griffiths, chief executive officer and co-founder at Trapit, in a canned statement.

Under the Trapit service, users can choose a pre-curated ‘trap’ of content or collate their own from news, blogs posts, reviews, videos etc. The trick is that the heuristic technology becomes increasingly accurate in tailoring content to a user over time.

“There is an enormous opportunity in front of us as the continued growth of content on the web outstrips traditional search and demands new technologies that enable discovery and personalization,” said Griffiths. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Kingston DataTraveler MicroDuo: Turn your phone into a 72GB beast
USB-usiness in the front, micro-USB party in the back
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
BOFH: Oh DO tell us what you think. *CLICK*
$%%&amp Oh dear, we've been cut *CLICK* Well hello *CLICK* You're breaking up...
AMD's 'Seattle' 64-bit ARM server chips now sampling, set to launch in late 2014
But they won't appear in SeaMicro Fabric Compute Systems anytime soon
Amazon reveals its Google-killing 'R3' server instances
A mega-memory instance that never forgets
Cisco reps flog Whiptail's Invicta arrays against EMC and Pure
Storage reseller report reveals who's selling what
Microsoft builds teleporter weapon to send VMware into Azure
Updated Virtual Machine Converter now converts Linux VMs too
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.