Feeds

$18k for Aussie domain sets new record

Fertile ground for domain trading

Providing a secure and efficient Helpdesk

The domain name creditcard.net.au has set a new sales record in the Australian market for a .net.au domain name, selling for $AU18,200 in a private trade.

Domain consulting and SEO outfit Pacific Octane originally owned the domain, securing it September 2010 for $15,001.00, which was at the time the highest price for a domain. That status was then eclipsed by the transaction of jobs.net.au which sold for $15,500.00

Pacific Octane consultancy says it teaches domain name owners how to use their URL as “weapons in business to overtake their competitors within their respective vertical markets and reduce their expenses long term.”

According to Pacific Octane chief executive James Wester, he approached the owner of creditcard.com.au, Pixel Capital, in August and negotiated a price of $18,200.00. He claims that he kept the news of the record setting domain name sale quiet because “of the increasing competition in his space and it would have been unfair to give him added pressure of staying on top.”

Wester maintains that Pixel Capital made a sound transaction as “with regard to brand and securing a brand online, you must secure the matching domain name.”

He added that “being an expert in value and understanding of domain names and in particular .au domain names, it reinforces that my decision to purchase was justified and I could show not only a new domain name record sale, but a great return on my investment as well.”

Wester is also pushing the .au domain space as an investment target, saying that “On a global scale, you’d be an idiot not to put your money into the safe haven of the .au domain name space today. The trend over the last 3 years since auDA has relaxed the policy has been nothing but extraordinary.” ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.