Feeds

Google merging more personal data into search results

Tighter Google+ and Picasa integration ahead

Build a business case: developing custom apps

Mountain View is rolling out much tighter integration of its Google+ network into search results with what it calls “Search plus your World.”

In practice, this means an extension of the Google+ integration that started in August, with a new button in the top right of the page that adds data from the user’s social network that could be relevant to a search as well as any Picassa images. This will be rolled out to signed-in Google and Google+ users (using English) over the next few days, and presumably to the rest of the world if all goes well.

Google personal search toggle

The all-important privacy toggle

In addition, the autocomplete function will now add in Google+ names from people on your network as you type in a query, along with a brief summary of their information. There’s also a new box to display other “prominent people” on Google+ who you can “strike up meaningful conversations” with. Given the three examples given are Britney Spears, Alicia Keyes, and Snoop Dog, this may be unlikely.

Google People and Pages

Care for a "meaningful conversation?"

“You should also be able to find your own stuff on the web, the people you know and things they’ve shared with you, as well as the people you don’t know but might want to. . . all from one search box. We’re transforming Google into a search engine that understands not only content, but also people and relationships,” gushed Google Fellow Amit Singhal in a corporate blog post.

On the privacy front, the company assures users that security is its number one concern. Only public data will be shared, under SSL, and users can turn off the feature per session or by default. Settings will also allow for location and language controls.

Nothing was said in the announcement about integrating other, some would say dominant, social networking sites into these results. So “Search plus your World” will remain centered around Mountain View for the time being.

This will certainly drive traffic to Google+, but may cause Google even more problems with the antitrust hearings in Congress. Senators Kohl and Lee will certainly not approve and the forthcoming European Commission report may need some extended editing. ®

Next gen security for virtualised datacentres

More from The Register

next story
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Microsoft exits climate denier lobby group
ALEC will have to do without Redmond, it seems
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.