Feeds

iPhone demand strong months after 4S release

Smartphone buying survey shows Samsung on the rise

Gartner critical capabilities for enterprise endpoint backup

Apple and Samsung are rapidly establishing themselves as the two key smartphone sellers - in the States at least.

So says market watcher ChangeWave Research after taking a look at the results of the latest in a regular line of 4000-buyer polls it conducts.

Its most recent figures, produced in December 2011, show that 13 per cent of smartphone buyers who plan to avail themselves of one during Q1 2012 want a Samsung handset, while 54 per cent want an iPhone.

ChangeWave smartphone buying plan survey

Source: ChangeWave Research

That's not a resounding vote for the Apple product: in September 2011, the last time ChangeWave asked, some 65 per cent of punters said they planned to buy an iPhone.

However, ChangeWave said that there's always a survey-on-survey decline in iPhone demand, especially after a major launch. Interest in the Apple handset plunges after the early adopters have snapped up their new phones.

Except, this time. "Apple has never dominated smartphone planned buying to this extent more than two months after a major new release," ChangeWave noted.

Samsung, by contrast, showed its share of "smartphone planned buying" rising from just five per cent in September 2011 to the aforementioned 13 per cent.

Motorola was up to, by a couple of percentage points, but its share is still in single figures: seven per cent. So is HTC's, but its share of planned buying fell over the comparison period, from six per cent to just three.

Which shows why HTC's results have been poor of late.

Ditto RIM's. Its share of planned buying, based on the ChangeWave numbers, fell from three per cent in September 2011 to two per cent in December 2011.

RIM fared very poorly when smartphone users were asked how satisfied they were with their latest phones: only 22 per cent of BlackBerry users said they were "very satisfied" with their phone, according to ChangeWave.

ChangeWave smartphone buying plan survey

Source: ChangeWave Research

Compare that to the 75 per cent of iPhone users who expressed the highest level of approval.

Samsung and HTC both achieved 47 per cent, which suggests HTC's recent decline is more to do with the sheer volume of new handsets Samsung is throwing at the market than any failings on HTC's part. Motorola scored a 45 per cent satisfaction rating.

Nokia, incidentally, scored 23 per cent, putting it on a par with RIM. These two really have some work to do on their handsets. ®

Boost IT visibility and business value

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
The agony and ecstasy of SteamOS: WHERE ARE MY GAMES?
And yes it does need a fat HDD (or SSD, it's cool with either)
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.