Feeds

Cupertino lawyers mull 'driPhone' name ban

Not a dry iTM in the house

Internet Security Threat Report 2014

The AppleTM branding police have swooped on a fledgling New Zealand based mobile phone accessory entrepreneur in a row that may yet end up in court.

At issue is whether using the "eye" phoneme in a product brand is allowable when the product in question is a third-party iPhoneTM accessory.

Fairfax reports that AppleTM has issued the founder of driPhone, Hayden Crowther, with a request for more time in considering its objections to the regsitration of driPhone as a trademark.

The driPhone product line, launched in May 2011, consists of waterproof and shockproof phone case for Apple's iPhonesTM and Google's Android smartphones. Crowther issued his application for the driPhone trademark on September 30, 2011 with a December 30 deadline of any objections to be brought forward.

Apple'sTM letter, dated December 23, requested an additional month for a team of gimlet-eyed lizards lawyers to squeeze the last possible billable hour out of a trivial sideshow decide whether the company will lodge an objection.

Crowther claims that after selling thousands of products online since May, the letter was the first indication that there was any issue with the product name.

"My product is driPhone, not iPhoneTM, and they are trying to oppose it. They are just trying to scare me," he told Fairfax. Crowther intends to contest any objections and is seeking legal advice.

In the meantime, the Cupertino name police are reportedly scheduling a conference somewhere nice, warm and expensive to decide whether they can also go after the eyeTMware industry. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.