The next Steve Jobs is: Kanye West
Hip-hop star launches design institute stuffed with dope ... minds
Steve Jobs may have passed away, but his mantle has fallen on ready shoulders... those of the hip-hop artist Kanye West, who promised last night on Twitter that he would continue the great man's work.
Citing Steve Jobs, Michael Jackson and an unspecified McQueen as inspirations, Kanye announced that the time had come to make the world a better place by bringing together scientists and "top world designers" in a design company that will be known as DONDA.
Kanye, a rapper and Jay-Z protégée, is loved as much for his strange inappropriate outbursts and as his records, and has five million followers on Twitter. He chose the social network to announce his plans for changing the world:
DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas...
Kanye said he wanted to fill the DONDA institute with people with minds "waaaay doper" than his own. Plenty of techies will be required in DONDA - Kanye specifically mentioned video game designers, scientists, tech guys and social media experts as some of the people he'd like to welcome into his institute.
He wants nutritionists and DJs in there too...
West's meanderings revealed a Jobs-like focus on products and user experience:
We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel.
He also expressed the aim to make products that people want and can afford as well as fixing the prison system, education and the economy.
Apple fans get ready to meet your next leader. ®
Please give it a rest.
So people don't want keyboard and mice that can be plugged in without a system reboot? (okay, MS-based PCs caught up... eventually)
Or an MP3 player that doesn't snag your pocket?
A power adaptor that doesn't pull your laptop off the desk?
A machine that wakes from standby almost instantly, so you can just fire off an email and then get back to what you are doing?
Apple products aren't perfect, but whose are? The same reasons that you and I don't use Macs are often the same reasons their intended market do.
Please, just give it a rest. No forces you to buy a Mac, and I fail to see how their presence can be detrimental to the systems that you do use. If you really feel that people not educated in technology are being hoodwinked, then please post on whatever forum it is that they read- Justin Bieber fansite, perhaps? Or maybe Home and Caravan Monthly. Just not here. Again.
I'm sorry, Mr AndrewG, I'm sure you just as humane and sane as the rest of us: It's just that this topic has a tendency to drag ElReg forums away from the actual topic of the article. It's getting really boring.
So, on the subject of the article in hand: Mr West didn't mention Sir Jony [Ive].
See how easy that was?
Well, Kanye could improve my television and radio experience by emulating Jobs, Jackson and McQueen more closely. Well, there would be a dip in quality at first, with the eulogy and such, but then it would improve.
Close but no cigar
It the business plan of any _SANE_ company - build what people _WILL_ want and guess what they are _LIKELY_ to want _TOMORROW_.
The idea of building what people WANT today makes no business sense because by the time you are building it someone like Apple comes along with the correct guess of what they will want tomorrow and you are out (or nearly out) of business.
Nokia was building "what customers wanted" and had mandated all of their design process around the "customer connected" mantra. Look what it did to them.
So all in all Apple is right to build cool things and make you want them. That's a swell business plan.
what people want...
Was it Henry Ford who said "If I'd *asked* people what they wanted, they'd have said a 'a faster horse'"?
Paris - giving people what they want.
"I am your king!" — You're a loony!
"He wants nutritionists and DJs in there too"
What, can't today's DJs rustle-up their own disco biscuits anymore?!
I think a McQueen is a Freddie Mercury branded burger from a popular high street fast food outlet, complete with burnt on moustache. It's popular with fat bottom girls.
Ba da ba da dayo! I'm lovin' it!