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Hearst bets on digital

Target: a million online subs

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Hearst Magazines has committed to a target of gaining more than a million paid digital subscribers via iTunes, Zinio, Nook, Amazon and Next Issue Media.

In an internal email to staff reported on Folio, the publishing giant’s company president David Carey also flagged that all sites were on a fast-track transition to HTML5.

The publishing group operates over 28 websites, 14 mobile sites, a variety of digital applications, and digital marketing services company iCrossing.

Carey reported that the group now had around 40 percent of revenues coming from US print and digital, 40 percent from international print and digital, and 20 percent from iCrossing and CDS Global services.

He also signalled that more work on digital and cross platform brand extensions with magazine titles would be common including launching two branded YouTube channels. In addition to more projects developed from the alliance between Hearst and transmedia entertainment producer Mark Burnett.

Last year Hearst Magazines acquired Hachette Filapacchi and Lagadére and opened its own App Lab. The publisher also began converting all of its websites to HTML 5 to increase functionality across platforms.

“Being part of transformational change in the media business is incredibly exciting and satisfying, but I know the days can be long and often stretch late into the nights and weekends,” he wrote. ®

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