Feeds

Hearst bets on digital

Target: a million online subs

Maximizing your infrastructure through virtualization

Hearst Magazines has committed to a target of gaining more than a million paid digital subscribers via iTunes, Zinio, Nook, Amazon and Next Issue Media.

In an internal email to staff reported on Folio, the publishing giant’s company president David Carey also flagged that all sites were on a fast-track transition to HTML5.

The publishing group operates over 28 websites, 14 mobile sites, a variety of digital applications, and digital marketing services company iCrossing.

Carey reported that the group now had around 40 percent of revenues coming from US print and digital, 40 percent from international print and digital, and 20 percent from iCrossing and CDS Global services.

He also signalled that more work on digital and cross platform brand extensions with magazine titles would be common including launching two branded YouTube channels. In addition to more projects developed from the alliance between Hearst and transmedia entertainment producer Mark Burnett.

Last year Hearst Magazines acquired Hachette Filapacchi and Lagadére and opened its own App Lab. The publisher also began converting all of its websites to HTML 5 to increase functionality across platforms.

“Being part of transformational change in the media business is incredibly exciting and satisfying, but I know the days can be long and often stretch late into the nights and weekends,” he wrote. ®

The Power of One Infographic

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.