Feeds

Hearst bets on digital

Target: a million online subs

Secure remote control for conventional and virtual desktops

Hearst Magazines has committed to a target of gaining more than a million paid digital subscribers via iTunes, Zinio, Nook, Amazon and Next Issue Media.

In an internal email to staff reported on Folio, the publishing giant’s company president David Carey also flagged that all sites were on a fast-track transition to HTML5.

The publishing group operates over 28 websites, 14 mobile sites, a variety of digital applications, and digital marketing services company iCrossing.

Carey reported that the group now had around 40 percent of revenues coming from US print and digital, 40 percent from international print and digital, and 20 percent from iCrossing and CDS Global services.

He also signalled that more work on digital and cross platform brand extensions with magazine titles would be common including launching two branded YouTube channels. In addition to more projects developed from the alliance between Hearst and transmedia entertainment producer Mark Burnett.

Last year Hearst Magazines acquired Hachette Filapacchi and Lagadére and opened its own App Lab. The publisher also began converting all of its websites to HTML 5 to increase functionality across platforms.

“Being part of transformational change in the media business is incredibly exciting and satisfying, but I know the days can be long and often stretch late into the nights and weekends,” he wrote. ®

Next gen security for virtualised datacentres

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.