Feeds

'Mobiles bake men's balls' bog ad is cobblers - new ruling

Watchdog tuts at anti-phone posters

The Power of One Brief: Top reasons to choose HP BladeSystem

The anti-phone brigade has been ticked off by the Advertising Standards Authority for running posters declaring that a phone in blokes' jeans could ruin their genes.

The posters, which ran in the toilets at service stations and shopping centres, claimed that "medical experts" are warning that a mobile phone can turn chaps infertile. Even the usually toothless ASA had to object to that, given the lack of empirical evidence that most "experts" would require, so has politely asked the EM Radiation Research Trust not to use the posters again.

Not that the posters will suddenly be torn down today: the publicity campaign only ran up until August 21, and the ASA isn't fining the trust or anything serious like that. The mobe-bashing body just has to rethink the posters.

The advert in question

The ad that appeared above urinals around the UK

The trust did try to fight back, deluging the ASA with inconclusive studies and quoting our old friends the trick-cyclist-backing Council Of Europe, the box-of-frogs outfit that wants the return of the Heliograph and the creation of special radio-free reservations for the paranoid-delusional.

But the ASA decided the wording of the ad would make most readers think there was a consensus of opinion in the medical community that mobiles can cause infertility, while only the unenlightened would claim that was the case.

So the posters won't appear again, at least not in that form, but thousands of people will already have seen them, and quite possibly drawn the erroneous conclusion, much to the delight of the campaigners against stuff. ®

Application security programs and practises

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Microsoft confirms secret Surface will never see the light of day
Microsoft's form 8-K records decision 'not to ship a new form factor'
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.