Feeds

'Mobiles bake men's balls' bog ad is cobblers - new ruling

Watchdog tuts at anti-phone posters

Beginner's guide to SSL certificates

The anti-phone brigade has been ticked off by the Advertising Standards Authority for running posters declaring that a phone in blokes' jeans could ruin their genes.

The posters, which ran in the toilets at service stations and shopping centres, claimed that "medical experts" are warning that a mobile phone can turn chaps infertile. Even the usually toothless ASA had to object to that, given the lack of empirical evidence that most "experts" would require, so has politely asked the EM Radiation Research Trust not to use the posters again.

Not that the posters will suddenly be torn down today: the publicity campaign only ran up until August 21, and the ASA isn't fining the trust or anything serious like that. The mobe-bashing body just has to rethink the posters.

The advert in question

The ad that appeared above urinals around the UK

The trust did try to fight back, deluging the ASA with inconclusive studies and quoting our old friends the trick-cyclist-backing Council Of Europe, the box-of-frogs outfit that wants the return of the Heliograph and the creation of special radio-free reservations for the paranoid-delusional.

But the ASA decided the wording of the ad would make most readers think there was a consensus of opinion in the medical community that mobiles can cause infertility, while only the unenlightened would claim that was the case.

So the posters won't appear again, at least not in that form, but thousands of people will already have seen them, and quite possibly drawn the erroneous conclusion, much to the delight of the campaigners against stuff. ®

Security for virtualized datacentres

More from The Register

next story
Tim Cook: The classic iPod HAD to DIE, and this is WHY
Apple, er, couldn’t get the parts for HDD models
Apple spent just ONE DOLLAR beefing up the latest iPad Air 2
New iPads look a lot like the old one. There's a reason for that
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Caterham Seven 160 review: The Raspberry Pi of motoring
Back to driving's basics with a joyously legal high
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting against web application threats using SSL
SSL encryption can protect server‐to‐server communications, client devices, cloud resources, and other endpoints in order to help prevent the risk of data loss and losing customer trust.