Feeds

Weak Sony PS Vita sales prompt price-cuts

3DS sets an example

The Power of One Infographic

Sony's PlayStation Vita experienced a rapid decline in sales during its second week on Japanese shelves, prompting suggestions the company may have to reduce the console's price.

Several retailers are unofficially doing so already.

According to sales rankings provided by local market watcher Media Create, during the week leading up to Christmas Day, Sony sold just 72,479 Vitas, a historical low for any console's second week on shelves.

The company shifted more than 320,000 units following launch the previous week.

PS Vita WipEout

Wipeout... your bank account

Compare that to sales for Nintendo's 3DS and the results could be seen as worrying for Sony. The 3DS shifted 370,000 units in its first week on sale and a further 210,000 in the second week. Even that was sufficiently worrying for Ninty to cut retail prices in a bid to boost sales. At the time, the 3DS was priced roughly the same as the Wi-Fi model of PS Vita - the equivalent of £219.

Since the price-reduction, the 3DS has outsold all other consoles. In the US, Nintendo shifted almost half a million devices in the week leading up to Christmas, bringing the total number of units sold past the 4m mark.

This was boosted by a strong lineup of recent game releases such as Super Mario Land 3D, Mario Kart 7 and Monster Hunter 3D, but while the Vita promises a healthier-looking lineup of titles for launch, will the price of the hardware be too much for the regular punter?

Retailers certainly think so, and several have already brought down the the Vita's price by as much as 20 per cent, GamesRadar reports.

Sony PSP Vita

Feel the pinch

With more people turning to mobile phone games, and hardware such as Amazon's Kindle Fire hitting shelves at inexpensive prices, Sony could well find itself on the backfoot when the Vita is launched over here on 22 February.

You can read Reg Hardware's preview of the PS Vita, based on a play with some of the launch titles, here. ®

Top three mobile application threats

More from The Register

next story
NEW Raspberry Pi B+, NOW with - count them - FOUR USB ports
Composite vid socket binned as GPIO sprouts new pins
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.