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Brits got Kindles for Christmas

More e-book readers given as prezzies than tablets

Amazon Kindle 4

Ask punters what they got for Christmas and a rather large number of them say they got a Kindle.

Pollster YouGov asked that very question of 2000-odd UK adults and found that one in 40 of us received an e-book reader as a gift or bought one for ourselves over the festive period.

Given that the adult population of the UK is around 53m individuals, that's a whopping 1.3m e-book readers, YouGov said.

Of those, the vast majority - 92 per cent - were Kindles - 1.22m units, in other words.

That figure dwarfs tablets offered as gifts or purchased as present for oneself. YouGov's survey results suggest 640,000 tablets were handed over in fancy wrapping, 72 per cent of them - 460,800 of them iPads.

It will be interesting to see what this volume of tablets and e-book readers does to e-book sales during 2012.

YouGov collated its figures in the period 28 December 2011 to 3 January 2012. ®

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