Feeds

Apple shoots for Premier League soccer streaming rights

iTunes 1, Sky 0?

High performance access to file storage

Apple will push for further global domination by taking on Sky, the BBC and multimedia rival Google in the billion-pound fight for the rights to transmit Premier League football.

With bidding for the 2013-2014 season and beyond set to take place before the end of the current, 2011-2012 soccer season, there have been suggestions that both Apple and Google will bid for future English Premier League rights to promote their respective set-top box offerings, The Daily Mail reports.

While Apple TV already presents its American users a host of subscribed sport, such as Major League Baseball and NBA Basketball, there is little to cater for the UK audience.

Apple TV

Goals in mind

According to the perpetual whisper-mill, the Cupertino giant is readying its own television sets for the latter half of 2012, such content would certainly be a clever way of getting Brits on board.

With stiff competition from ESPN and Al Jezeera, the Murdoch monopoly over Premier League broadcasting faces a uphill battle. Sky paid £1.6bn for the current broadcast rights and the figure may rise even higher this year.

This could ultimately spell even more money being pumped into football. Aren't these players' wages high enough already? ®

High performance access to file storage

More from The Register

next story
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Nvidia gamers hit trifecta with driver, optimizer, and mobile upgrades
Li'l Shield moves up to Android 4.4.2 KitKat, GameStream comes to notebooks
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
NORKS' own smartmobe pegged as Chinese landfill Android
Fake kit in the hermit kingdom? That's just Kim Jong-un-believable!
Gimme a high S5: Samsung Galaxy S5 puts substance over style
Biometrics and kid-friendly mode in back-to-basics blockbuster
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.