Feeds

BlackBerry PlayBook in US price plummet

Everything must go - for $299 each

Internet Security Threat Report 2014

RIM's frenzied attempts to offload bags of its unpopular PlayBook tablets continues, with prices on all models in the US slashed to $299.

Lucky Americans can now buy a 16GB, 32GB or 64GB version of the fondleslab from the US BlackBerry shop website at the reduced price (obviously there's no point opting for less memory when you can get one with the most memory for the same price - until stock starts running out, of course).

On the 64GB model, that gives a saving of a massive $400 off the original retail price of $699.

However, in the UK, prices remain at the same reduced rate from RIM as they had in October, putting a British 16GB tablet at £249 direct from the BlackBerry shop, 32GB at £329 and 64GB at £409 ($637).

While RIM isn't giving Brits any great savings, other retailers in the country are still knocking down the prices.

PlayBook US price cut

That US price slash in full

Dixons has the 64GB fondleslab at the same price as RIM's, but the 16GB is down to £169 (there's no 32GB on offer). Meanwhile, Amazon UK is offering the 16GB at £197.99, the 32GB at £244.99 and the 64GB at £339.90, and warning that stocks of all three are running out.

The price-cutting in the US is the latest attempt by RIM to clear massive stockpiles of the PlayBook, which has failed to spark much interest in the slab-fondling community.

The Canadian firm took a $485m charge at the end of last year on the tablets, money it said it needed to increase promotional activity in order to "drive sell-through to end customers".

HP managed to ignite some interest in its beleaguered Touchpad when it dropped prices to rock bottom and introduced various promotional gimmicks to shift the tablets.

So far, RIM has tried dropping prices and offering its PlayBooks on a buy-one-get-one-free basis, but it looks as though the firm hasn't managed to encourage enough people to pull out their wallets.

RIM had not returned a request for comment at the time of publication. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.