Feeds

China pumps CCTV into Freeview HD boxes

All the news the Chinese want you to see

The Power of One Brief: Top reasons to choose HP BladeSystem

China has launched three TV channels onto Freeview HD, so now those few who are equipped with compatible, and connected, Freeview boxes can see how China sees the world.

The channels are delivered using the Vision IPTV platform, so aren't broadcast at all despite appearing in the EPG. The three channels (which cover news, documentary and heritage) are video-on-demand services selectable from a carousel which pops up when Channel 111 is selected.

Screen shot of CCTV Freeview interface

This is part of the move by all sorts of governments to spend money pushing their own point of view abroad (as the World Service has done for us for decades), but also shows how the lines between broadcast TV and VOD (Video On Demand) are changing.

Freeview HD boxes already support the BBC iPlayer, and can render similar interfaces (using the MHEG mark-up language) to provide the kind of carousel being used by CCTV - it lacks the smooth animation possible on a native client, but provides the same functionality.

The only thing holding back this kind of innovation is the penetration of Freeview HD boxes, and the patchy adherence such boxes have to the agreed standards, but both those things are changing and when a VOD channel can appear in the EPG alongside BBC1 and 2 one has to ask how long niche broadcasting will need to exist at all. ®

The smart choice: opportunity from uncertainty

More from The Register

next story
NSA man: 'Tell me about your Turkish connections'
Spooks ask Dabbsy to suggest a nice hotel with pool
Russia sends SEX-CRAZED GECKOS to SPAAAAACE!
In space... no one can hear you're green...
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Yahoo! Japan! launches! service! for! the! dead!
If you're reading this email, I am no longer alive
Plucky Rockall podule man back on (proper) dry land
Bold, barmy Brit adventurer Nick Hancock escapes North Atlantic islet
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.