The Register®

Original URL: http://www.theregister.co.uk/2011/12/22/evault_i365/

Seagate backup biz deletes name, restores EVault brand

i365 goes back to the future

By Chris Mellor

Posted in Small Biz, 22nd December 2011 17:01 GMT

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Seagate's cloud backup biz, i365, has renamed itself EVault, the name it was called when Seagate bought it [1] five years ago.

Why bother?

The i365 name was applied to EVault, and to Seagate's acquired paperwork search biz MetaLincs [2] and Seagate Recovery Services, in September 2008. The three operations were combined in the wholly-owned i365 subsidiary. The title meant "Information, 365" days a year.

The latest name change was displayed on the EVault [3] website, and the apparent reason for the U-turn is that the i365 term rings no bells with customers whereas EVault does. ®