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Cudo CEO exits for startup

Data mining lessons basis of new business

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The founding CEO of NineMSN’s daily deal success story, Cudo, has revealed that he is leaving the post to start a new venture.

Billy Tuckerwho, who joined Cudo from Microsoft Australia, will be replaced by Mike Sneesby in February 2012. Since 2010, Cudo has been one of the trailblazers in the Australia group buying sector, and has shared the sector's fast growth.

Sneesby is also a former NineMSN executive, holding the role of Corporate Strategy and Business Development. He has also worked with HWW and Optus, and joins returns to Australia from the UAE where he was VP of IPTV and Technology at Intigral.

“I could not think of a more exciting time to come back into the Australian media industry. Cudo delivers a great service for consumers and advertisers and I look forward to exploring new avenues to take the business. We are coming off a very strong base with great momentum and we have the team in place to continue to evolve and innovate our offering,” Sneesby said.

Meanwhile, Tucker said the time was right to leave Cudo. “In a relatively short space of time we have built an exceptional team who have turned Cudo into a household name.”

Tucker will be applying his digital expertise to a data mining outfit called 57 Signals.

“Every business, offline or on, generously receives up to 57 signals from a prospective client at the point they touch your business. Those signals are there to be read and understood allowing your offering to be optimised in real time – maximising the likelihood of purchase.

"Finding and exploiting these signals has contributed greatly to our success at Cudo, and over the coming months I will be talking to retailers across multiple industries about finding this kind of value from their existing data,” Tucker cryptically states on his blog. ®

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