Feeds

Angry Birds maker now aims at Asian IPO

Rovio and the Hong Kong flock exchange

The essential guide to IT transformation

Rovio, maker of the incredible phenomenon that is Angry Birds, is mulling the obligatory next step in tech firm domination: an IPO.

Having previously hinted at a New York debut in the next two to three years, marketing chief Peter Vesterbacka is now suggesting that Hong Kong could be the market to host Rovio's coming-out party.

"In Asia there are growing markets - the people and the money," he told Reuters.

However, in time-honoured half-secrecy, he added that no firm decision had been made yet.

It was May when the Finnish firm's chief exec Mikael Hed started making noises about a stock market listing in New York, a tried and tested forum for technological public offerings.

But the company wouldn't be the first foreign outfit to consider the Hong Kong exchange either. Global firms such as L'Occitane and Italian fashion powerhouse Prada have also listed there.

Rovio has exploded onto the gaming scene in the last two years after releasing the hugely popular, strangely addictive yet simple game of throwing angry birds at the smug pigs that have stolen their eggs.

As of the start of November, Angry Birds had been downloaded half a billion times across various platforms, making it one the most popular games of all time.

Not content with its presence on nearly every fondleslab and smartphone going, the Angry Birds have also branched out in a big way into merchandising, with toys, accessories and even flip-flops branded with furious fowl.

And that's not even mentioning the upcoming Angry Birds movie, the cookbook or the theme park in China. ®

Build a business case: developing custom apps

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
XBOX One will learn to play media from USB and DLNA sources
Hang on? Aren't those file formats you hardly ever see outside torrents?
Class war! Wikipedia's workers revolt again
Bourgeois paper-shufflers have 'suspended democracy', sniff unpaid proles
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.