Feeds

Apple's Galaxy Tab ban was best advertising ever - Samsung

Thanks a lot, Cupertino!

The Power of One Brief: Top reasons to choose HP BladeSystem

Ah, sweet revenge! After winning its court battle to lift the ban on the Galaxy Tab 10.1 in Australia, Samsung is making the most of the fondleslab injunction saga.

Samsung Australia's vice-president of telecommunications, Tyler McGee, told the Sydney Morning Herald that the case has turned the tablet into a household name in Oz.

"At the end of the day the media awareness certainly made the Galaxy Tab 10.1 a household name compared to probably what it would've been based on the investment that we would've put into it from a marketing perspective," he said.

And just to ensure that the Korean firm capitalises on the Tab's fifteen minutes of fame, it has bought up some lovely vengeful adverts in Australian newspapers, running the tagline 'The tablet Apple tried to stop'.

The ads have been widely reported and handily snapped by this Aussie tweeter.

So far the long-running, wide-ranging, globe-spanning patent dispute between Apple and Samsung has managed to avoid any totally overt mud-slinging, but it looks like the South Korean firm just couldn't resist capitalising on this win.

Which is maybe understandable considering the court battle made the Tabs forbidden fruits for more than two months, resulting in a loss to sales that McGee refused to put a number to. ®

Application security programs and practises

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Microsoft confirms secret Surface will never see the light of day
Microsoft's form 8-K records decision 'not to ship a new form factor'
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.