Feeds

Prada and LG peg up third fashion phone

Smart move?

Secure remote control for conventional and virtual desktops

The tech meets trendsetter partnership between the fashion tour de force Prada and Korean electronics giant LG continues where others have failed. Indeed, that was the message both companies were pleased to convey as the third Prada phone by LG was unveiled with some seriousness at Claridges in London yesterday.

Prada Phone by LG 3.0
Prada Phone by LG 3.0

At first glance you’ll not really notice anything special about the phone - it appears to be just another sleek 4.3in touchscreen handset, but turn it over and you’re greeted by Prada’s signature Saffiano pattern in black on the back along with the distinctive logo. Go a step further and turn it on and the Android 2.3 OS has been res-skinned with eye-catching black, grey and white icons. And before you ask, yes it will be upgradeable to Ice Cream Sandwich.

Prada Phone by LG 3.0

Given that that the last Prada-LG handset collaboration appeared in 2008, you might wonder what took them so long? The difference here is that rather than delivering a fashion phone, the need this time was to deliver a smartphone. Both parties were keen to play this up along with its super bright 800nits screen, which at 800 x 480-pixels isn’t exactly the highest res offering. In the hand with the pre-production samples, and on paper too, it seems well kitted out.

Prada Phone by LG 3.0

The Prada Phone by LG 3.0 features a 1GHZ, dual-core ARM Cortex A9 CPU (OMAP4430), 1GB RAM, 8GB on-board user storage plus micro SD expansion up to 32GB. The 8Mp stills camera can also shoot 1080p/30fps video. There’s an FM radio on-board along with Bluetooth 3.0 and 2.4/5GHz 802.11n Wi-Fi. The 1540mAh battery will most likely get you through the day if you turn its dazzling screen down.

Prada Phone by LG 3.0
Prada Phone by LG 3.0 Prada Phone by LG 3.0

The buttons at the top weren’t the particularly intuitive, when grappling with the handset in the the dimly lit showcase area. One of them functions as a camera shutter release which isn’t the most obvious place to have it, but does help keep fingers away from the lens. The back comes away to allow access to the removable battery, Sim card and microSD slots. All in all, no niggling tie-ins for storage and the like.

Prada Phone by LG 3.0

And if you want to buy one, well that’s another story. Pricing and availability had yet to be announced, but the Prada Phone by LG 3.0 will initially be rolled out in Asian and Western European markets. So that’ll make a change from Brits going across the pond to buy iPhones early, US fashionistas may well journey to Europe for a slice of style. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
4K-ing excellent TV is on its way ... in its own sweet time, natch
For decades Hollywood actually binned its 4K files. Doh!
Oi, Tim Cook. Apple Watch. I DARE you to tell me, IN PERSON, that it's secure
State attorney demands Apple CEO bows the knee to him
Apple's big bang: iPhone 6, ANOTHER iPhone 6 Plus and WATCH OUT
Let's >sigh< see what Cupertino has been up to for the past year
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Get your Indian Landfill Android One handsets - they're only SIXTY QUID
Cheap and deafening mobes for the subcontinental masses
Apple's SNEAKY plan: COPY ANDROID. Hello iPhone 6, Watch
Sizes, prices and all – but not for the wrist-o-puter
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.