Feeds

Dead trees not dying out

Oz printing industry experiences tiny contraction over three years

  • alert
  • submit to reddit

The Power of One Brief: Top reasons to choose HP BladeSystem

Fondleslabs, Facebook and smartphones may be marketers’ toys de jour, but the first wave of digital toys and associated marketing didn’t make a dent in the amount of business for Australia’s printing industry, according to new data from the Australian Bureau of Statistics (ABS).

Way back in 2006-2007 more than 50,000 people were employed turning dead trees into $AU9.37 billion worth of various kinds of printed matter, according to the ABS's new Experimental Estimates for the Manufacturing Industry, 2009-10.

Three years, one GFC, millions of smartphones and considerable quantities of Kindles and fondleslabs later, the industry has apparently shed just five employees and recorded only a small dip in revenue to $AU9.183 billion, according to the Bureau's data for the state of Australian manufacturing. That’s just a two percent revenue fall – a result plenty of industries would not mind given economic conditions in the last three years.

The ABS doesn’t offer a breakdown of just what the printing industry is printing, but with newspaper and magazine circulations down it’s a fair guess that marketing material and packaging is picking up the slack.

The data is worse in the paper and pulp sector, where employee numbers dipped by nearly 3300 while income revenue hovered around the $AU9.6 billion mark.

With paper suppliers' income static in the midst of a manufacturing sector that's suffering, it would seem that the failure of the paperless office is good for some people, at least. ®

Eight steps to building an HP BladeSystem

More from The Register

next story
NSA man: 'Tell me about your Turkish connections'
Spooks ask Dabbsy to suggest a nice hotel with pool
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
Yahoo! Japan! launches! service! for! the! dead!
If you're reading this email, I am no longer alive
Plucky Rockall podule man back on (proper) dry land
Bold, barmy Brit adventurer Nick Hancock escapes North Atlantic islet
Russia sends SEX-CRAZED GECKOS to SPAAAAACE!
In space... no one can hear you're green...
Brit Rockall adventurer poised to quit islet
Occupation records broken, champagne corks popped
Accused! Yahoo! exec! SUES! her! accuser!, says! sex! harassment! never! happened!
Allegations were for 'financial gain', countersuit claims
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.