Feeds

Aussie group buying platform goes shopping in HK

Spreets tech smarts go global

The Essential Guide to IT Transformation

Dealised, the Australian developed technology platform behind group buyer Spreets, has made its first international acquisition with the purchase of Hong Kong start-up, Lokaly Network Limited.

Like Dealised, Lokaly is a platform vendor, operating the consumer group buying site ValuUp, which was included in the transaction. The acquisition bolsters Dealised’s position in the Asia Pacific where it is rapidly expanding along with Europe.

Under the deal struck with Yahoo!7 for the acquisition of Spreets in January, Dealised, the technology component of the site was spun off into a stand alone company offering white label group buying platform services to a global market.

Spreets has the exclusive licence for the platform in Australia and New Zealand for two years.

In July, Dealised raised $US5m in funding led by SingTel Group's corporate venture capital, SingTel Innov8.

It has also attracted Series A funding from Yuuwa Capital, and was launched with the help of ubiquitous technology incubator Pollenizer. It is understood that at the time of the series A capital raising Dealised was valued at $AU15 million.

High profile mobile industry exec Jonathan Marchbank is leading the company’s international expansion from its new HQ in Singapore.

Marchbank told The Register that the company now had 15 customers globally and will be signing around 10 new clients in the first quarter of 2012. A new wave of clients are emerging from the newspaper and TV sector, Marchbank revealed.

“TV companies and newspapers with declining ad revenues are using our platform for the group buying model as an adjunct to their traditional advertising model,” he said.

Citing the UK’s Daily Telegraph as the ‘poster child’ for this trend he says it is a good example of a media product grappling with declining circulation but with a massive brand and readership.

Dealised operates Telegraph Select for the publisher, offering daily and highly targeted discount deals that match with the reader demographic and location.

Scandanavia is another hot spot for group buying and Dealised growth. Marchbank said a Danish newspaper client recently ran a ‘buy one get one free’ deal for breast implants which resulted in a £1 million turnover in one day.

“Group buying is just becoming digital direct buying, the secret is using the analytics in a highly targeted way for your customer base,” he says. “Media companies are increasingly realizing that they already have the audience and a network of merchants what is missing is the technology and the analytics piece that our platform provides,” he adds.

Dealised expects to secure new white label platform clients in the Philipines, Malaysia, Thailand and Dubai in the first half of next year.

Dealised has also appointed Jason Keiles as Senior Vice President, Global Business Development, based in London. ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.