Feeds

Brits turned off by Smart TVs

More than half of UK punters don't want one

5 things you didn’t know about cloud backup

Brits may not be as keen on internet-connected tellies as previously thought. A new survey conducted by pollster YouGov shows we own fewer Smart TVs than folk in other major European economies do.

We're more attracted to new telly tech than the Americans are, though.

According to YouGov, more than half of Brits (52 per cent) definitely don't want a TV capable of tuning into BBC iPlayer, YouTube, Blinkbox, Lovefilm et al. Seven per cent of those asked said they didn't know what a Smart TV is.

Of course, that may reveal a flaw in the survey, let alone the promotional efforts of LG, Samsung, Sony etc.

Ask punters if they want a "Smart TV" and they may well say they don't. Ask if they want a telly that will allow them to view iPlayer and, we think, you'd get a more positive response.

And don't forget that a fair few folk can already access these services through Blu-ray players, set-top boxes and games consoles, so simply don't need the functionality replicated in their telly.

Then there's the cost - a real barrier to purchasing in the currently very chilly economic climate.

Still, YouGov found that a quarter of Brits are undecided about Smart TV, which ten per cent already have one. A further four per cent said they're going to buy one in the next 12 months.

Tot those percentages up and you won't get to 100 - that's rounding up and down for you.

Back to the survey, and YouGov found that France (18 per cent), Denmark (15 per cent), Sweden (13 per cent), Finland (12 per cent) and Germany (11 per cent) have higher Smart TV ownership levels than we do. The USA has less: only nine per cent of them have a net-connectable telly. ®

The essential guide to IT transformation

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.