Feeds

Brits turned off by Smart TVs

More than half of UK punters don't want one

Choosing a cloud hosting partner with confidence

Brits may not be as keen on internet-connected tellies as previously thought. A new survey conducted by pollster YouGov shows we own fewer Smart TVs than folk in other major European economies do.

We're more attracted to new telly tech than the Americans are, though.

According to YouGov, more than half of Brits (52 per cent) definitely don't want a TV capable of tuning into BBC iPlayer, YouTube, Blinkbox, Lovefilm et al. Seven per cent of those asked said they didn't know what a Smart TV is.

Of course, that may reveal a flaw in the survey, let alone the promotional efforts of LG, Samsung, Sony etc.

Ask punters if they want a "Smart TV" and they may well say they don't. Ask if they want a telly that will allow them to view iPlayer and, we think, you'd get a more positive response.

And don't forget that a fair few folk can already access these services through Blu-ray players, set-top boxes and games consoles, so simply don't need the functionality replicated in their telly.

Then there's the cost - a real barrier to purchasing in the currently very chilly economic climate.

Still, YouGov found that a quarter of Brits are undecided about Smart TV, which ten per cent already have one. A further four per cent said they're going to buy one in the next 12 months.

Tot those percentages up and you won't get to 100 - that's rounding up and down for you.

Back to the survey, and YouGov found that France (18 per cent), Denmark (15 per cent), Sweden (13 per cent), Finland (12 per cent) and Germany (11 per cent) have higher Smart TV ownership levels than we do. The USA has less: only nine per cent of them have a net-connectable telly. ®

Beginner's guide to SSL certificates

More from The Register

next story
Hi-torque tank engines: EXTREME car hacking with The Register
Bentley found in a hedge gets WW2 lump insertion
Trousers down for six of the best affordable Androids
Stylish Googlephones for not-so-deep pockets
What's MISSING on Amazon Fire Phone... and why it WON'T set the world alight
You fought hard and you saved and earned. But all of it's going to burn...
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
prev story

Whitepapers

Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.