Feeds

Nokia exec: Young fashonistas 'fed up' with iPhone

Not too happy with Android either, says WinPho punter

7 Elements of Radically Simple OS Migration

A Nokia exec has identified the target market to which his Espoonians will "deliver services and phones that are different" from the industry-leading iPhone and Android-based smartphones: jaded kids.

"What we see is that youth are pretty much fed up with iPhones. Everyone has the iPhone," Nokia Entertainment Global sales director Niels Munksgaard told the UK gadget site Pocket-lint.

"Also," he added, "many are not happy with the complexity of Android and the lack of security."

From Munksgaard's point of view, "The marketplace is extremely crowded. I refer to it as the sea of sameness" – that sameness being evidenced by the plethora of "black mono-blocks" whose lack of individuality is "very confusing to the consumer."

How will Nokia rise out of that sea and attract those confused young 'uns? Well, Munksgaard cited as one example the Nokia Mix Radio streaming service – hardly a truly unique offering.

That said, Nokia's new Lumia 800 shows that the phone-flogging Finns can benefit from their WinPho alliance – a development that was not at all certain when Espoo and Redmond hooked up this February.

Even if Munksgaard is correct that The Youth of Today™ are weary of iPhones and Android handsets, it's far from certain that fashion-forward trendsetters will anoint Nokia's smartphones as the next coveted shiny-shiny.

And although the Lumia line is a good start, Nokia will need breakthroughs in design, features, and app-developer interest – and possibly a melding of WinPho and Win8? – to transform their less than sterling sales into true competition. ®

Build a business case: developing custom apps

More from The Register

next story
Nice computers don’t need to go to the toilet, says Barclays
Bad computers might ask if you are Sarah Connor
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
PEAK LANDFILL: Why tablet gloom is good news for Windows users
Sinofsky's hybrid strategy looks dafter than ever
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
VMware builds product executables on 50 Mac Minis
And goes to the Genius Bar for support
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Microsoft stands on shore as tablet-laden boat sails away
Brit buyers still not falling for Windows' charms
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?