Feeds

REVEALED: People write things on Twitter, Media

'This is Bob Journo, reporting from up my own backside. It's dark'

The essential guide to IT transformation

If a tree falls over and no-one tweets about it, will it get picked up by the mainstream media or not?

This is the sort of BIG question that media intelligence service Precise have tackled head-on in their research paper "The Year of the Perfect Twitter Storm".

Twitter Storm, credit Wikimedia

A STORM, like a Twitter storm but not on Twitter

Their Twitter Storm report is an 18 page document with graphs that makes a questionable contribution to our understanding of the 21st century media landscape. I know you readers lose sleep over the 21st century media landscape so with the guidance of Precise, let's break it down for you. In the event of a thing happening, there are three possible media outcomes:

1) Sometimes the media write about something but Twitter doesn't care

2) Sometimes people on Twitter write about something and the media don't cover it

3) Sometimes both people in the media and people on Twitter will write about a thing

Before you go thinking that this shows something interesting about how new technology can measure public interest, or coverage biases in the traditional media, be aware that most of the main "stories" that Precise have investigated concern adverts rather than actual news items.

Stories they analyse include the Aviva Insurance adverts that ran during Downtown Abbey commercial breaks and the John Lewis Christmas advert (both covered on Twitter AND the MSM). Then there's something about how Zayn from One Direction lost his glasses.

So we're dealing with "Media Intelligence" people writing about journalists writing about Twitter people writing about what Ad people have put on the TV. Oh then we've just written about it too so add that on the end.

Carry on with your day.®

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Broadband slow and expensive? Blame Telstra says CloudFlare
Won't peer, will gouge for Internet transit
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?