Feeds

REVEALED: People write things on Twitter, Media

'This is Bob Journo, reporting from up my own backside. It's dark'

New hybrid storage solutions

If a tree falls over and no-one tweets about it, will it get picked up by the mainstream media or not?

This is the sort of BIG question that media intelligence service Precise have tackled head-on in their research paper "The Year of the Perfect Twitter Storm".

Twitter Storm, credit Wikimedia

A STORM, like a Twitter storm but not on Twitter

Their Twitter Storm report is an 18 page document with graphs that makes a questionable contribution to our understanding of the 21st century media landscape. I know you readers lose sleep over the 21st century media landscape so with the guidance of Precise, let's break it down for you. In the event of a thing happening, there are three possible media outcomes:

1) Sometimes the media write about something but Twitter doesn't care

2) Sometimes people on Twitter write about something and the media don't cover it

3) Sometimes both people in the media and people on Twitter will write about a thing

Before you go thinking that this shows something interesting about how new technology can measure public interest, or coverage biases in the traditional media, be aware that most of the main "stories" that Precise have investigated concern adverts rather than actual news items.

Stories they analyse include the Aviva Insurance adverts that ran during Downtown Abbey commercial breaks and the John Lewis Christmas advert (both covered on Twitter AND the MSM). Then there's something about how Zayn from One Direction lost his glasses.

So we're dealing with "Media Intelligence" people writing about journalists writing about Twitter people writing about what Ad people have put on the TV. Oh then we've just written about it too so add that on the end.

Carry on with your day.®

Security for virtualized datacentres

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
Bono: Apple will sort out monetising music where the labels failed
Remastered so hard it would be difficult or impossible to master it again
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.