The Register®

Original URL: http://www.theregister.co.uk/2011/12/12/activision_sets_1bn_record_with_call_of_duty_modern_warfare_3/

Call of Duty is hottest selling entertainment product ever

Quicker to cash $1bn than Avatar

By Caleb Cox

Posted in Games, 12th December 2011 17:01 GMT

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Call of Duty: Modern Warfare 3 has exploded past James Cameron's 3D blockbuster, Avatar, to became the fastest entertainment offering of any kind to achieve $1bn in sales.

The game arrived at the milestone 16 days after its release on 8 November - one day less than Avatar took on its release in 2009.

Modern Warfare 3

Explosive revenue

Then again, while the price of 3D cinema tickets are by no means cheap, they're certainly lower than the retail cost of each MW3 [1] disc.

According to game publisher Activision, the Call of Duty community now boasts over 30m players, a figure it was quick to point out is more than the combined populations of New York, London, Paris and Madrid.

Modern Warfare 3 raised the games-sales bar this year when 6.5m copies purchased in the first 24 hours [2] of sale. While setting new revenue records in the process, sales easily eclipsed those of its competitor, Battlefield 3 [3], despite being EA's fastest selling videogame ever. [4] ®