Feeds

YouTube takes music royalties seriously

Acquires RightsFlow to take it to the next level

Build a business case: developing custom apps

New York music royalty outfit RightsFlow has been acquired by Google for integration into YouTube.

YouTube will incorporate RightsFlow’s technology management system to help navigate the complex territory of music publishing royalties. RightsFlow CEO Patrick Sullivan said in a blog statement that YouTube “shares in our vision of solving the really challenging problem of copyright management."

YouTube described RightsFlow as being at the forefront of solving the complex issues of licensing and royalty payment management.

After taking a fair share of legal wrangles on as the YouTube platform developed, the video sharing giant claimed that it had a longstanding commitment to solving “the really tough challenges around online copyright—how to manage content rights in a quickly evolving technology world.”

“We’ve already invested tens of millions of dollars in content management technology such as Content ID and, with over 3,000 major media companies using it, we’ve come a long way in just a few years. But we want to keep pushing things forward,” YouTube product manager David King said.

YouTube said that the acquisition would help to more rapidly and efficiently license music on the platform and make it easier for copyright owners to manage their content online.

Sullivan said that teaming with the worldwide platform and reach of YouTube, RightsFlow would now be able to drive awareness, adoption, and licensing success to a much larger audience.

“We remain committed to the highest standards of service and innovation. Our goals remain to enable the monetization of music and content consumption, to simplify the complexities surrounding copyright compliance, and to ensure that creators are paid for the use of their work,” he added. ®

Boost IT visibility and business value

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Fast And Furious 6 cammer thrown in slammer for nearly three years
Man jailed for dodgy cinema recording of Hollywood movie
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?