Feeds

Android, BlackBerry phone owners favour Apple tablet

OS brand loyalty, they've heard of it

Gartner critical capabilities for enterprise endpoint backup

Now the Fandroids are not going to like this, and are advised to look away lest they suffer an apoplectic fit and shower their keyboards in even more drool than usual.

US market watcher Maritz Research asked 2500 North American smartphone owners which tablet they would like to get. Many said they'd like an iPad, Forbes reports.

No surprise there, perhaps, but 41 per cent of the folk who said they own an Android phone revealed that they'd like an iPad too.

Only 19 per cent of them said they'd go for the Android-based Samsung Galaxy Tab and 15 per cent for the Android-under-the-hood Amazon Kindle Fire.

BlackBerry owners proved even more covetous of the Apple tablet. Some 53 per cent of them want an iPad, but only 8.5 per cent want a BlackBerry PlayBook. Kindle Fire? 12 per cent. Samsung Galaxy Tab? 11 per cent.

Some 40 per cent of Windows Phone owners said they would choose an iPad, while 16 per cent opted for the Kindle Fire and 12 per cent for the Galaxy Tab.

Of the folk who have already bought a tablet in the last three months, 50 per cent have an iPad, 13 per cent a Kindle Fire and nine per cent a Galaxy Tab.

iPhobes who've regained their composure will have spotted a potential flaw here: only the Galaxy Tab and Kindle Fire have been mentioned as choices, suggesting those polled picked these from a list of suggestions. Had other Android tablets, from Sony, Acer, Asus et al, been listed, perhaps they would have been selected too.

Or perhaps too few folk mentally included them by ticking the 'Other tablet brand' box.

And some readers will take heart from the notion that combining the Galaxy Tab and Fire scores for Android phone owners puts the Google OS on the want list of 34 per cent of people with an Android handset - only just behind the iPad's 40 per cent score.

What this all shows is that branding is key, and if Android tablet makers want to sell more kit, they need to market their products as well as Apple, Amazon and, to a lesser extent, Samsung do. This happens with phones, because if the vendors don't promote their handsets, the network operators do. That's not the case with tablets. Asus, Acer and co. should learn from this and up their marketing budgets, or forever lag behind those who companies that have.

That's the trouble, people. Generally speaking, advertising sells products better than technological virtuosity does.

Pricing matters too. There's a direct correlation between tablet choice and the amount on money punters were willing to pay for one. The iPad was tops with folk happy to spend $500, while the Kindle Fire was the prime choice of those only keen or able to spend less than $250, Moritz's numbers show. The Galaxy Tab sat in the middle. ®

Boost IT visibility and business value

More from The Register

next story
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
Things are looking up in Flappy Bird sequel
'Swing Copters' offers the same gameplay but in a different direction
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.