Feeds

British athlete puts self on eBay

Sprinter uses auction to get sponsors for London Olympics

Choosing a cloud hosting partner with confidence

A British sprinter has put himself on sale on eBay to try to get the sponsorship he needs to run in the London 2012 Olympics.

James Ellington, who is the UK’s third fastest 200m runner, missed out on getting a sponsorship deal after four years of injuries, but is now coming from “his best ever season”, according to the eBay ad.

This year, he ran the fastest 200m time by a British athlete at a non-altitude venue, completing the distance in 20.52 seconds.

Throughout this season, Ellington has been working part-time as a coach in South East London to support himself, but now wants to train full time for the Olympics next year.

The UK Athletics World Class programme already gives Ellington some funds to help with everyday expenses and medical bills, but he needs commercial sponsorship to train full time.

The Croydon resident has put a reserve of £30,000 on the bidding, half of which would be his wage while the remaining £15,000 will pay for expenses “from travel and accommodation to nutritional support and kit”.

“I’ve taken matters into my own hands – and am looking for sponsorship on eBay!” Ellington’s website said. “I’m offering to wear the kit of the sponsor at all appropriate opportunities from the end of the auction until the climax of the 2012 London Olympic Games.”

Ellington told The Register that he had tried the traditional routes to get sponsorship, but he hadn’t had much response.

“Injuries coming at the wrong time contribute a large part to not getting sponsorship, but it’s about building a profile as well,” he said.

Since the ad went up on eBay today “the phone’s been going mental”, he said, adding that the publicity of the auction was likely to do as much for his sponsorship chances as the bidding itself. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
Microsoft EU warns: If you have ties to the US, Feds can get your data
European corps can't afford to get complacent while American Big Biz battles Uncle Sam
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.