Feeds

RIM gives up on BBX name after court order

BBX trademark already belonged to US software company

Reducing the cost and complexity of web vulnerability management

A US court has granted a temporary restraining order banning Research in Motion from using the name BBX for its new operating system.

Software firm BASIS International filed for infringement of the trademark last month and the court granted the injunction yesterday, saying:

BASIS is likely to prevail on its trademark infringement claim as BASIS holds incontestable federally registered trademarks covering the BBX mark and consumers are likely to be confused by RIM’s use of BBX in connection with RIM’s goods and services.

Although this ruling is just a temporary ban, it looks like RIM is giving up the fight for the trademarked name.

“RIM doesn't typically comment on pending litigation, however RIM has already unveiled a new brand name for its next generation mobile platform,” the company said in a statement.

“As announced at DevCon Asia, RIM plans to use the ‘BlackBerry 10’ brand name for its next generation mobile platform, which will bring the best of the BlackBerry and QNX platforms to customers and partners.

“The BlackBerry 10 name reflects the significance of the new platform and will leverage the global strength of the BlackBerry brand while also aligning perfectly with RIM's device branding.”

It’s not a good sign that the new OS, meant to revive the company’s flagging fortunes, is already running into issues, as investor and consumer confidence in the firm is dropping after a few months of very bad luck.

The company has had to announce a $485m charge in the third quarter to help it clear a mountain of unsold PlayBooks after its fondleslab attempt failed to set the world on fire. And just this week, RIM’s former head in Indonesia became a suspect for negligence in the case of a stampede at a promotional event for a new BlackBerry launch.

With the huge three-day outage of its BlackBerry services in Europe, the Middle East and Africa still fresh in folks’ minds as well, the company has taken a pounding in the markets as investors wonder if it can pull itself out of its current slump. ®

Security and trust: The backbone of doing business over the internet

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.