Feeds

Microsoft seeks to woo developers with Windows 8 store

Goes live in February, suggesting 2012 OS launch

Top three mobile application threats

Microsoft is looking to woo application developers to its Windows 8 software store with more flexible licensing than usual, and a purported larger user base.

Speaking at an event in San Francisco, Antoine Leblond, vice president of Windows Web Services, said that Microsoft would allow developers much greater flexibility than other stores, including in-game purchasing, subscriptions, and free applications supported by advertising. In addition, once an application has generated more than $25,000 worth of revenue, Microsoft will cut its commission from the industry standard 30 per cent to 20 per cent.

Microsoft is also clearly making a play for the online publication market with the store. It gave the example of the Daily Telegraph, which can include its own payment engine in the online reader and thus pay Microsoft nothing to sell its product, as opposed to handing over 30 per cent of revenues to Apple.

“We’ll give you a bigger bite of the apple, sorry, bit of a joke. But Windows will give you the best offers out there. This is the biggest and most significant developer opportunity ever,” he said.

Applications can be free, or cost between $1.49 and $999.99, with anything more expensive not worth buying, he said – although try buying SQL Server at that price. Developers will pay $49 per year, or $99 for companies, to use the store. At launch, the store will sell apps in 100 languages and 231 national markets, with developers having their choice of 20 different currencies for its lucre.

Redmond made much of its huge market potential, pointing out that the installed base for Windows 8-capable OS systems is around 500 million machines, more than all the competition put together. This may be factually correct, but for those applications built around a touch interface, Windows is very much the minnow in a pool of Great Whites.

The store will go live as a beta in February, at the same time as the Windows 8 beta release. The timing adds to speculation that the new operating system will be released to manufacturers in 2012.

Microsoft also is running a competition among developers for the best apps for the launch, and the winning authors will get top placement on the site, a tablet running Windows 8 (like those handed out at this year’s Build), a year of Azure hosting and two years free use of the market. ®

Maximizing your infrastructure through virtualization

More from The Register

next story
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Captain Kirk sets phaser to SLAUGHTER after trying new Facebook app
William Shatner less-than-impressed by Zuck's celebrity-only app
Mozilla fixes CRITICAL security holes in Firefox, urges v31 upgrade
Misc memory hazards 'could be exploited' - and guess what, one's a Javascript vuln
Apple fanbois SCREAM as update BRICKS their Macbook Airs
Ragegasm spills over as firmware upgrade kills machines
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Chrome browser has been DRAINING PC batteries for YEARS
Google is only now fixing ancient, energy-sapping bug
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.