Feeds

Google hands Britain’s eTown award to Scunthorpe

Well there’s nowt else to do in Scunny

Top three mobile application threats

Google has awarded Scunthorpe the title of Britain’s eTown, the UK locale that saw the strongest growth in AdWords use over the last year.

The town, known for its dwindling iron and steel works, dodgy MP and unfortunately misspelt name, was at the top of 20 towns named in the UK for seeing growth in small businesses using Google’s advertising platform. The largest city on the list was Manchester, and none of the 20 areas named were in Scotland, Wales or Northern Ireland – although Douglas in the Isle of Man did get a mention.

Scunny might seem like an odd choice, since it has legendary problems with internet filters given its name. Nevertheless, with the steel industry in decline, there’s hope that web-driven growth might stem the decline. Certainly, it might distract from the apparently less-than-pulchritudinous population.

“It’s often assumed that big cities benefit the most from the internet, but we believe the net offers giant opportunities to everyone from urbanites to small town residents, farmers and nature lovers in the far-flung countryside,” said Ben Novick, Google's European communications manager, on the company blog. “We recently tested this thesis in our first-ever European Google eTown awards, which recognize those areas that had most embraced the web’s potential over the last year.”

To be fair, it’s hardly a proper European survey. Only four countries were involved: The UK, France, Italy and Poland. Anything claiming to be European these days should really include Germany, since it’s bankrolling the entire system.

Nevertheless there were some surprising results. Caen, home to the stunning Centre for History and Peace, took France’s top spot, while the small northern coastal city of Elbląg in Poland proved the most AdWords’ most lucrative buyer. ®

Build a business case: developing custom apps

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.