Feeds

Facebook finally rolls out Timeline feature... but only in NZ

Kiwis first to SHARE their story with the WORLD

Secure remote control for conventional and virtual desktops

Kiwis are the guinea pigs for Facebook's Timeline feature, which the company announced in September with a lot of fanfare, but is now cautiously rolling out to users of the site.

New Zealanders are the first to see Timeline show up in their Facebook accounts.

We're guessing that means at least one million people in that country, where the current population stands at around 4.4 million, will be playing with the feature.

As is typical of Facebook, the company didn't announce the roll-out in a separate blog post. Instead it updated the one published on 22 September that first mentioned Timeline.

In the autumn, developers were given access to a beta of Timeline to allow them to build apps for the feature. Facebook said that more than one million coders had signed up for the test version.

"The feedback we've received so far has been invaluable," the social media company said. "Starting today, we are making Timeline more widely available as we measure speed and other types of performance. We'll begin by making it available to people in New Zealand and then roll it out more broadly in the near future."

Observers have recently questioned why it has taken the Mark Zuckerberg-run company so long to debut Timeline, after heavily trailing it at Facebook's f8 event in September this year.

"Frictionless sharing", as Zuck likes to call it, is supposedly the future for his social network. The idea being that users have a much more beefy record of their life as chronicled on Facebook.

But given the latest privacy brouhaha, whereby the Federal Trade Commission's preliminary conclusion was to order Facebook to submit to bi-annual audits for the next 20 years, perhaps the company is treading more carefully with Timeline.

Or, it's possible that the feature hasn't been as well received by developers as Facebook might have hoped. If true, a staggered rollout makes sense as it would be easier to altogether yank Timeline from a small testbed, rather than messily take it away from 800 million users all at once.

It's important to note that Facebook originally said back in September: "Timeline won't be available for a few weeks."

That was almost 11 weeks ago, and as of today only New Zeland users and a few select media partners have Timeline showing up in their Facebook accounts... ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Bladerunner sequel might actually be good. Harrison Ford is in it
Go ahead, you're all clear, kid... Sorry, wrong film
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
Forget Hillary, HP's ex CARLY FIORINA 'wants to be next US Prez'
Former CEO has political ambitions again, according to Washington DC sources
prev story

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.