Feeds

British shoppers are doing it on the interwebs

Web and mobiles now a large part of retail therapy

Build a business case: developing custom apps

The British are taking to online shopping faster than most other countries, according to a new study.

Over 75 per cent of UK shoppers preferred to buy stuff like CDs, DVDs, books and video games online, compared with 65 per cent globally, a study by KPMG found.

Six in 10 British respondents did some of their grocery shopping on the net and 74 per cent were more likely to book flights or holidays online.

As well as heading online to shop, consumers are also using their smartphones to aid their retail experience.

Just under half of Brits use their mobiles to find shops, while 32 per cent are on their phones researching products.

“The integration of various channels will become increasingly important as retailers begin to see many of their consumers move to online and application-based purchases,” said Tudor Aw, European head of technology.

“As the ubiquitous smartphones empowers the consumer retailers will need to understand the opportunities and risks that mobile devices present.”

Britons, along with the rest of the world, are also using the internet more to help with their shopping.

The majority of customers surveyed will now look on social networking sites, like Facebook or Twitter, or online review sites to help make decisions about what to buy and where to buy it.

However, the Brits are more reluctant when it comes to doing their banking online. Only 27 per cent of people in the country had used any form of mobile banking in the last six months, compared with 52 per cent globally.

The cloud is another area where UK users are less inclined to tread. Just over half of British respondents said that store some of their data online, compared with 65 per cent globally.

"Consumers' concerns over privacy and data security have increased over the last few years and companies across all sectors need to take this concern seriously," Aw said.

KPMG surveyed 9,600 consumers aged between 16 and 65, across 31 countries. ®

Next gen security for virtualised datacentres

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
XBOX One will learn to play media from USB and DLNA sources
Hang on? Aren't those file formats you hardly ever see outside torrents?
Class war! Wikipedia's workers revolt again
Bourgeois paper-shufflers have 'suspended democracy', sniff unpaid proles
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.