It's the customer, not stupid

Data deluge, data desert, or both?

Broadcast Organisations of all shapes and sizes know they can no longer just spend money on new technology, especially in the light of today's economic travails.

Such an approach, common enough, results in information and process silos. Not good. With the information deluge getting every more deluge-y, and with belts tightening and budgets cut, how can organisations tear down those silos and achieve optimum practices.

A renewed focus on customers can take organisations a lot closer to the answer. For example, customer needs can be better understood; better services can be developed; needs can be better mapped and more genuine opportunities for new business can be identified, at the same time as helping to keep on top of risk profiles and to reach regulatory and transparency goals. Technology can help, and clearly, in this era of big data, more affordable BI and so on, it has a lot to offer.

How to achieve this? You can join us on the 7 December at 12:00 GMT with a live broadcast that explores evolving best practices from an information management and architecture perspective, and look at how tools and technology can help draw together information from different silos to enable such a renewed focus on the customer and, therefore, deliver better business.

Jon Collins is the host for this Reg broadcast, which we have called "Data deluge, data desert, or both?" He’s joined by Martha Bennett from our friends at Freeform Dynamics and Will Thompson from Microsoft. If this is something you need to know more about, join us.

You can register for free here. ®

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