Feeds

YouTube morphs into TV-wannabe with a splat of social goo

Google badly wants to cash in on YOUR VIEWING EYES

3 Big data security analytics techniques

Identity farmer Google has redesigned its YouTube product to bring it more into line with the rest of the company's online estate.

Mountain View is also hoping to morph the service into a broadcaster that might eventually compete with other TV networks.

"Today we're introducing a new homepage, Channel design and a fresh coat of digital paint," Google said.

What that means is that the company is pushing its corporate media partners to the front on its website. Google calls it a "gateway to a vast entertainment universe".

Additionally, the firm wants its users to sign-up to the service either with their existing Gmail account or by creating a new YouTube log-in.

Either way, Google wants to lock in its users to its entire online empire by having one account to rule them all.

Like Facebook, the company is doing its meta-best to be the internet within the internet.

Arguably, it's not going too well over at the Google+ ranch right now, which is failing to produce the kind of referrals one might expect from a Mountain View product by now.

But the company is declining to comment on such metrics, preferring to claim that Google+ is getting plenty of traffic.

Here's the fun bit about how Google is trying to squirt its social goo directly at the enemy.

"On the left side of the homepage you can create your own, personal, customisable YouTube Channel line-up. Sign in, or create a YouTube account. Then you can browse recommended Channels; customise your homepage’s feed; even link your YouTube account to Google+ and Facebook to see what your friends are sharing."

Facebook users have long been able to share Google's video content on the dominant social network, but now when they do that there's an arguably much larger chance that some will defect to Google+ after clapping their eyes on it via YouTube.

Presumably, that's Google's hope anyway.

Facebook, for its part, doesn't seem all that bothered. Mark Zuckerberg sees Google+ as a "little version" of his own network.

As of today, YouTube has become much more corporate for viewers of the video content it streams.

"In July, we unveiled an experimental design called Cosmic Panda. We’ve used your feedback to improve our overall design, and today, we’re presenting a cleaner and simpler YouTube, with a consistent grey background, bigger video thumbnails and a more streamlined watch page," Google said.

It added that the design of YouTube's Channels page had also been rejigged to help users "find great videos".

New templates have been created for anyone who uploads videos to the site.

Google has more about hitting refresh on YouTube here. ®

Follow kellyfiveash

High performance access to file storage

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.