Feeds

Nokia is past its best-by date, warns analyst

Standard & Poor's: Glory days unlikely to return

Intelligent flash storage arrays

Nokia shareholders hoping for the golden days to return are waiting in vain, a gloomy prognosis from analyst research from Standard & Poor's concludes. ‘Nokia glory days are unlikely to return,’ say the analysts.

The reason? Twofold, really. One is that S&P think Nokia can’t differentiate itself from rivals sufficiently; all Windows Phones look pretty much the same, by order of Microsoft. They also don’t think the user interface gives a sufficient advantage over Android or iOS. That’s a point with which this reporter, for one, politely disagrees.

The other is that Nokia’s meteroic rise to the top of the pile in the 1990s was down to several factors. These included being at the right place at the right time when GSM became a global standard; Nokia’s friendly UI; and a focus on low-cost mass market phones when there wasn’t yet a mass market. S&P also cite the ability to personalise the devices with customisable covers – a stroke of genius which many people overlook.

But history doesn't repeat itself. Instead, the Finns are as trapped as they are liberated by their relationship with Redmond. The analysts said:

Nokia appears willing to compete on price but given its limited scope to reduce the bill of materials (the hardware specifications being dictated by Microsoft) this will lead to a squeeze on profit margins.

Longer term, with Windows Phone, we believe Nokia can at best stabilise its smartphone market share at around 10 to 15 per cent.

The advice appears in the European Telecomms survey which is very interesting indeed. If you haven't already clocked it, then you must. ®

Internet Security Threat Report 2014

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?