Feeds

Nokia is past its best-by date, warns analyst

Standard & Poor's: Glory days unlikely to return

Internet Security Threat Report 2014

Nokia shareholders hoping for the golden days to return are waiting in vain, a gloomy prognosis from analyst research from Standard & Poor's concludes. ‘Nokia glory days are unlikely to return,’ say the analysts.

The reason? Twofold, really. One is that S&P think Nokia can’t differentiate itself from rivals sufficiently; all Windows Phones look pretty much the same, by order of Microsoft. They also don’t think the user interface gives a sufficient advantage over Android or iOS. That’s a point with which this reporter, for one, politely disagrees.

The other is that Nokia’s meteroic rise to the top of the pile in the 1990s was down to several factors. These included being at the right place at the right time when GSM became a global standard; Nokia’s friendly UI; and a focus on low-cost mass market phones when there wasn’t yet a mass market. S&P also cite the ability to personalise the devices with customisable covers – a stroke of genius which many people overlook.

But history doesn't repeat itself. Instead, the Finns are as trapped as they are liberated by their relationship with Redmond. The analysts said:

Nokia appears willing to compete on price but given its limited scope to reduce the bill of materials (the hardware specifications being dictated by Microsoft) this will lead to a squeeze on profit margins.

Longer term, with Windows Phone, we believe Nokia can at best stabilise its smartphone market share at around 10 to 15 per cent.

The advice appears in the European Telecomms survey which is very interesting indeed. If you haven't already clocked it, then you must. ®

Beginner's guide to SSL certificates

More from The Register

next story
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Spies, avert eyes! Tim Berners-Lee demands a UK digital bill of rights
Lobbies tetchy MPs 'to end indiscriminate online surveillance'
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.