Feeds

Nokia is past its best-by date, warns analyst

Standard & Poor's: Glory days unlikely to return

Designing a Defense for Mobile Applications

Nokia shareholders hoping for the golden days to return are waiting in vain, a gloomy prognosis from analyst research from Standard & Poor's concludes. ‘Nokia glory days are unlikely to return,’ say the analysts.

The reason? Twofold, really. One is that S&P think Nokia can’t differentiate itself from rivals sufficiently; all Windows Phones look pretty much the same, by order of Microsoft. They also don’t think the user interface gives a sufficient advantage over Android or iOS. That’s a point with which this reporter, for one, politely disagrees.

The other is that Nokia’s meteroic rise to the top of the pile in the 1990s was down to several factors. These included being at the right place at the right time when GSM became a global standard; Nokia’s friendly UI; and a focus on low-cost mass market phones when there wasn’t yet a mass market. S&P also cite the ability to personalise the devices with customisable covers – a stroke of genius which many people overlook.

But history doesn't repeat itself. Instead, the Finns are as trapped as they are liberated by their relationship with Redmond. The analysts said:

Nokia appears willing to compete on price but given its limited scope to reduce the bill of materials (the hardware specifications being dictated by Microsoft) this will lead to a squeeze on profit margins.

Longer term, with Windows Phone, we believe Nokia can at best stabilise its smartphone market share at around 10 to 15 per cent.

The advice appears in the European Telecomms survey which is very interesting indeed. If you haven't already clocked it, then you must. ®

The smart choice: opportunity from uncertainty

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.