Feeds

Microsoft's uphill battle to push Win8 tabs into punters' paws

You snooze, you lose, warns analyst

The Power of One Brief: Top reasons to choose HP BladeSystem

Analysis Microsoft has its work cut out thanks to its entry into a tablet arena revived by Apple's iPad, according to analysts. Just as the company approaches the finish line clutching Windows 8 for fondleslabs, panting away like Steve Ballmer at a developer conference, punters have already lost interest.

Forrester Research has published a report that claims consumer interest has "plummeted" during the past nine months. The bean counters are vague on what the tab-happy public has grown tired of - be it Windows 8, tablets, or tablets running Window 8 - but the conclusion is that Microsoft's got a hard act to follow. According to Forrester here:

Windows product strategists will have to overcome several disadvantages associated with being a fifth mover in the tablet market. Product strategists in any industry have to evaluate their potential to be 'fast followers': Waiting too long to follow raises the bar your product must meet to compete.

The analysts can, no doubt, offer some well-remunerated advice to help Microsoft and OEM partners embrace the platform and help them regain lost interest. This is often the inspiration for such reports, whose authors publish only the most leading and suggestive portions available on the internet for free.

That said, the analysts' conclusion does highlight how Microsoft's tablet strategy is still predicated more on promises than product.

Apple released the first iPad in April 2010 to an unprepared Microsoft; with Apple selling more than three million units in the first thee months - 270,000 in the first week - Microsoft's chief executive by July was on the ropes and promising something from Microsoft the following year - 2011.

CEO Steve Ballmer indicated we should expect something running Windows 7 on Intel's then-new Sandy Bridge processor this year; Sandy Bridge came but the Windows 7 tablets didn't.

As 2011 comes to a close, the tablet future still has yet to happen for Microsoft. In the last 12 months Microsoft has succeeded in building an early version of the successor to Windows 7, Windows 8, that'll feature a user interface for the tablet and support for ARM chips.

But with no actual date for Windows 8 beyond 2012, and with a UI that's yet to be finished and that will rely on significant levels of conversion from the ranks of ISVs, Microsoft continues to leave the field almost 100-per-cent open for Apple, cementing Cupertino's mental and monetary market hold with the iPad. ®

Securing Web Applications Made Simple and Scalable

More from The Register

next story
Whoah! How many Google Play apps want to read your texts?
Google's app permissions far too lax – security firm survey
Chrome browser has been DRAINING PC batteries for YEARS
Google is only now fixing ancient, energy-sapping bug
Do YOU work at Microsoft? Um. Are you SURE about that?
Nokia and marketing types first to get the bullet, says report
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Big Blue Apple: IBM to sell iPads, iPhones to enterprises
iOS/2 gear loaded with apps for big biz ... uh oh BlackBerry
OpenWRT gets native IPv6 slurping in major refresh
Also faster init and a new packages system
Microsoft's anti-bug breakthrough: Wire devs to BRAIN SCANNERS
Clippy: It looks your hands are shaking, are you sure you want to commit this code?
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.