Feeds

WordPress’ Google potshot: users deserve better

AdSense state of the art? ‘Sad’

Gartner critical capabilities for enterprise endpoint backup

WordPress is in a tie-up with Federated Media to try and offer it users something better than what it calls Google’s ‘sad’ AdSense.

Its new WordAds program is now open for registrations, with advertisements provided by Federated Media.

However, the new program isn’t a free-for-all: it’s only open to “publicly visible” blogs with custom domains, and selection “based on level of traffic and engagement, type of content, and language used on a blog” – this last probably designed to protect sensitive advertisers against being placed next to too many profanities.

In the blog post announcing WordAds, WordPress’ ad lead Jon Burke unloaded on Google: “it seemed like Google’s AdSense was the state-of-the-art, which was sad. You put a lot of time and effort into your blog, and you deserve better than AdSense,” he writes.

“Creative minds aren’t satisfied being digital sharecroppers on someone else’s domain”, he continued; “you want … a space that you’re proud of”.

The launch of WordAds culminates a tie-up first announced by Federated Media in October. The pitch to advertisers includes “content curation” and “conversation targeting”, along with offering advertisers the opportunity to create sponsored content posts (this last one could be regarded as a blight as much as an opportunity, with many “independent” blogs adopting the old-media practice of “advertorial”). ®

Boost IT visibility and business value

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Fast And Furious 6 cammer thrown in slammer for nearly three years
Man jailed for dodgy cinema recording of Hollywood movie
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?