Feeds

WordPress’ Google potshot: users deserve better

AdSense state of the art? ‘Sad’

Application security programs and practises

WordPress is in a tie-up with Federated Media to try and offer it users something better than what it calls Google’s ‘sad’ AdSense.

Its new WordAds program is now open for registrations, with advertisements provided by Federated Media.

However, the new program isn’t a free-for-all: it’s only open to “publicly visible” blogs with custom domains, and selection “based on level of traffic and engagement, type of content, and language used on a blog” – this last probably designed to protect sensitive advertisers against being placed next to too many profanities.

In the blog post announcing WordAds, WordPress’ ad lead Jon Burke unloaded on Google: “it seemed like Google’s AdSense was the state-of-the-art, which was sad. You put a lot of time and effort into your blog, and you deserve better than AdSense,” he writes.

“Creative minds aren’t satisfied being digital sharecroppers on someone else’s domain”, he continued; “you want … a space that you’re proud of”.

The launch of WordAds culminates a tie-up first announced by Federated Media in October. The pitch to advertisers includes “content curation” and “conversation targeting”, along with offering advertisers the opportunity to create sponsored content posts (this last one could be regarded as a blight as much as an opportunity, with many “independent” blogs adopting the old-media practice of “advertorial”). ®

The Power of One eBook: Top reasons to choose HP BladeSystem

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.