Feeds

Sky's mobile movies move leaves Apple, Amazon gasping

It actually produces content, too...

3 Big data security analytics techniques

It has been five years since Apple unveiled its TV tuner – and it increasingly looks like Cupertino missed the boat.

Sky this week added on-demand movies to its Sky Go service, which means anyone already on the platform can view shows from the couch on a mobile or a tablet. Sky’s 11 live linear channels are also available for mobile streaming, which is over Wi-Fi only for now, with 3G streaming being added next year. Sky doesn’t care what device you use – so long as you pay your sub. You don’t need a satellite dish or a TV, basic sign-up costs £20 per month.

This ought to put some of the recent hype about Amazon and Apple, which comes almost entirely from technology correspondents, into perspective. Both want to make money from couch consumption, but neither of them produces the stuff people want to watch. Traditionally entertainment industry has been vertically integrated – from Thorn EMI to Philips – and still is today. Let’s see how they go about it.

Amazon is a retailer that takes a small margin on a high turnover of consumer goods. It has begun making its own devices. Apple started with devices and moved into retail, taking a smaller margin, but since its hardware is highly desirable, and commands a high margin, that doesn’t really matter. Neither Apple nor Amazon create their own content, so when they license it, they don’t have any particular market clout. (With newspapers, magazines and books you can see Apple and Amazon trying to drive up their margins, but these moves are meeting fierce resistance).

Everyone has overlooked the established intermediaries – companies who already have large audiences and paying subscribers, of which Sky is the largest here. In some cases they also make their own content, in the traditional fashion. What Sky has done is make the hardware as invisible as possible. Where it couldn’t do this, it played along nicely with whatever hardware people want to use: laptops, phones or tablets. The piece of hardware was not something to be fetishized, but is simply a means to an end.

Bearing in mind that Sky has the happiest customers, you wonder what the fuss was ever about. So long as your no-name phone, tablet or PC can play the stuff you want to watch, and the EPG works, why would you care? ®

SANS - Survey on application security programs

More from The Register

next story
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
True optical zoom coming to HTC smartphone cameras
Time to ditch that heavy DSLR? Maybe in a year, year and a half
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Leaked photos may indicate slimmer next-generation iPad
Will iPad Air evolve into iPad Helium?
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.