Feeds

UK's top tech startup: Glasgow's tiny circle of animation wizards

The world of Muvizu

  • alert
  • submit to reddit

Top three mobile application threats

Comment Tech startups that can truly be considered game-changers are rare - especially in Shoreditch. The more hype that the Silicon Roundabout "leisure startup" scene receives, the more painfully apparent it is that the emperor has no clothes – see these comments for example. Which is a pity, for less attention is paid to genuinely creative British tech startups.

I've rarely seen something as startling as Muvizu, the PC software from Digimania which allows a seven-year-old to start creating something a lot like Toy Story. The startup emerged from the ashes of the DA Group, which was previously Digital Animations. New investors took over the ashes and had an idea.

Perhaps the 3D power of games engines such as Unreal could be put to make a genuinely easy-to-use, consumer-level animation software. The development team had the chops for this; it was the team behind animated newsreader Anna Nova, for those of you who remember the first dot.com boom. And so Muvizu was unveiled two years ago.

You can get a glimpse of what you can do with it from this video - our sister site Reg Hardware reviewed it recently here.

Digimania Muvizu animation suite

Muvizu in action - click to play [QuickTime]

It's still a tiny startup in Glasgow, with a core team of half a dozen developers, but since then it has added a clutch of features: you can build your own models and characters, edit timelines, move cameras, create custom textures, and introduce anti-aliasing. Huge libraries of animations and art assets are now available. You can't import your own characters – but you can customise with textures.

It has notched up 138,000 downloads since August 2010, CEO Vince Ryan tells us. Muvizu took a community approach – and it is a lively place for users to share and swap assets and collaborate. It's useful for anything from 30 second funnies to in-house training videos.

But with no visible revenue, I was curious to see how Muvizu was paying the rent. Long-term it makes an enviable acquisition target for an Adobe or a Google – but for now it's looking to collaborate with animation companies, toy-makers or TV companies that want to extend their brand to their fanbase, allowing them to knock together their own stories and content.

A new version is due on 19 December. ®

High performance access to file storage

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Number crunching suggests Yahoo! US is worth less than nothing
China and Japan holdings worth more than entire company
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.