Feeds

Apple, Google apps face smut and violence ratings

Five-point scale to separate PG from adult-only filth

Boost IT visibility and business value

Apps could be scored on sex and violence if Apple and Google approve a voluntary rating system proposed by the American Wireless Association, the CITA, and the Entertainment Software Rating Board (ESRB).

The rating grades apps on a sliding scale of one to five – from “everyone” to “adults only”. Intended for parental guidance, the categories are age-specific and use the same criteria as the Software Board's video game ratings.

The criteria focus on the old favourites: "violence, sexual or suggestive content, nudity, language, substances, etc" as well as contextual elements such as setting (fantasy vs realistic).

The nature of the depictions – ie, whether they are stylised or photo-realistic – are also taken into account and so is the user's perspective (up close vs distant).

The Entertainment Software Rating Board system has already been agreed by Microsoft for its Windows Phone apps, but the rating won't have much impact on consumers until it is adopted by the big two stores: Apple and Android.

Apple already operate a strict no-porn policy on their app store, rejecting exposed nipples for starters, so we doubt many iOS apps would fall into the outre Adult Only category.

The CTIA has pushed some of the more difficult decisions out to its store partners: for example it will be up to individual stores to decide whether apps like newspapers can have a set rating or need to be reclassified as content changes. ®

The Essential Guide to IT Transformation

More from The Register

next story
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Another day, another Firefox: Version 31 is upon us ALREADY
Web devs, Mozilla really wants you to like this one
Put down that Oracle database patch: It could cost $23,000 per CPU
On-by-default INMEMORY tech a boon for developers ... as long as they can afford it
Google shows off new Chrome OS look
Athena springs full-grown from Chromium project's head
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.