Feeds

Flood-hit Sony snubs shoppers to shore up sales

Sets sights on £17bn of non-consumer kit by 2017

The essential guide to IT transformation

Sony is aiming to drive up sales in non-consumer products, including medical equipment, to an annual ¥2 trillion ($26bn, £16.7) from ¥1.5 trillion within the next five years.

The Japanese company, whose profits have been suffering at the hands of the yen exchange rate and the greatly reduced appetite for TVs and other consumer electronics, is giving itself three to five years to reach the sales target, deputy president Hiroshi Yoshioka said at a press briefing today.

He also said that the floods in Thailand, which wrecked electronics factories, would not have as much impact on the company as it previously thought, Reuters reported.

In October, Sony closed two of its three production facilities in the Asian country after the deadly flooding. As a result, it had to delay the launches of its NEX-7 and Alpha A65 digital cameras. However, just a month later, Sony confirmed that production at the plants had resumed, although it has yet to give a new release date for the cameras, originally destined for launch in November.

The company made a ¥27bn loss in the three months to the end of September, and downgraded its full-year forecast to a loss of ¥90bn due to the floods, rising yen and losses on LCD televisions. In July, Sony was predicting a ¥60bn profit. ®

Next gen security for virtualised datacentres

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.