Feeds

Netflix rules out Kiwi launch

Broadband is crap, can't get the rights

Internet Security Threat Report 2014

Netflix has rejected New Zealand as a potential international launch spot because of low internet data caps and content rights issues.

Attending the ITEX business tech summit in Auckland, New Zealand, Netflix VP of product innovation Brent Ayrey told local media that Netflix had no intention of launching in New Zealand.

Ayrey said that by next year the average US Netflix customer would need a data cap of one terabyte a month, adding that New Zealand ISPs do not currently offer those kinds of data caps.

"Generally when we look at potential markets, metered broadband is a deterrent,” expat Kiwi Ayrey said.

New Zealand's broadband infrastructure was also an issue for Netflix and he raised concerns about its capacity to handle Netflix traffic, which currently accounts for 33 percent of all downstream internet traffic in the US.

“The way we think about our international opportunities is that it’s a little bit tactical in terms of the content we can access, and then it’s about broadband connectivity.

"It's really a function of do people watch TV? Do we have the content? Does the internet infrastructure work? The answer for at least the last question for New Zealanders is no."

In June Netflix founder Reed Hastings said that the Asia Pacific would be a very important zone in its international expansion plans. Since then speculation about where and when the video streamer would emerge has waxed and waned with its share price.

Netflix has opened in Canada and Latin American and last week raised $US400m in fresh capital ahead of launching into the UK market in 2012.

"Over the next couple of years we have to go country by country by country by country around the globe," Hastings said earlier in the year. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.