Feeds

Netflix rules out Kiwi launch

Broadband is crap, can't get the rights

Gartner critical capabilities for enterprise endpoint backup

Netflix has rejected New Zealand as a potential international launch spot because of low internet data caps and content rights issues.

Attending the ITEX business tech summit in Auckland, New Zealand, Netflix VP of product innovation Brent Ayrey told local media that Netflix had no intention of launching in New Zealand.

Ayrey said that by next year the average US Netflix customer would need a data cap of one terabyte a month, adding that New Zealand ISPs do not currently offer those kinds of data caps.

"Generally when we look at potential markets, metered broadband is a deterrent,” expat Kiwi Ayrey said.

New Zealand's broadband infrastructure was also an issue for Netflix and he raised concerns about its capacity to handle Netflix traffic, which currently accounts for 33 percent of all downstream internet traffic in the US.

“The way we think about our international opportunities is that it’s a little bit tactical in terms of the content we can access, and then it’s about broadband connectivity.

"It's really a function of do people watch TV? Do we have the content? Does the internet infrastructure work? The answer for at least the last question for New Zealanders is no."

In June Netflix founder Reed Hastings said that the Asia Pacific would be a very important zone in its international expansion plans. Since then speculation about where and when the video streamer would emerge has waxed and waned with its share price.

Netflix has opened in Canada and Latin American and last week raised $US400m in fresh capital ahead of launching into the UK market in 2012.

"Over the next couple of years we have to go country by country by country by country around the globe," Hastings said earlier in the year. ®

The essential guide to IT transformation

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer quits Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.