Feeds

Apple fanbois get app to summon store staff

Want to catch gopher's eye? There's an app for that

Build a business case: developing custom apps

Cutting right back on the annoying wait for human interaction while in a shop, Apple stores in the US are test-driving an iOS app that lets fanbois hit a button to alert store employees that they want to talk to them.

It should shave seconds off the whole "approaching a store employee and making eye contact" process.

iPads with the internally-developed app are located next to products on the display tables at the selected Apple stores. Customers hit a button on the iPad to summon assistance, while the iPod Touches carried by Apple employees let the gophers know about the demand. An on-screen map of the store lets them locate the customer in need.

The app has been trialled in Apple stores for several weeks according to the NYT, in preparation for Black Friday - the start of the Christmas shopping season.

Customers who download the app onto their own Apple gadget can request help or particular products before even entering the store, meaning, in theory, that customers can have their orders ready for them when they arrive. Though pre-ordering with store collection can, of course, be done from the Apple store website.

The iPod Touches carried by staff also allow them to process transactions: according to the NYT story they are outfitted with credit card readers, a bar code scanner and a battery pack. ®

Maximizing your infrastructure through virtualization

More from The Register

next story
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
Do YOU work at Microsoft? Um. Are you SURE about that?
Nokia and marketing types first to get the bullet, says report
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Chrome browser has been DRAINING PC batteries for YEARS
Google is only now fixing ancient, energy-sapping bug
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.