Feeds

Apple fanbois get app to summon store staff

Want to catch gopher's eye? There's an app for that

Security for virtualized datacentres

Cutting right back on the annoying wait for human interaction while in a shop, Apple stores in the US are test-driving an iOS app that lets fanbois hit a button to alert store employees that they want to talk to them.

It should shave seconds off the whole "approaching a store employee and making eye contact" process.

iPads with the internally-developed app are located next to products on the display tables at the selected Apple stores. Customers hit a button on the iPad to summon assistance, while the iPod Touches carried by Apple employees let the gophers know about the demand. An on-screen map of the store lets them locate the customer in need.

The app has been trialled in Apple stores for several weeks according to the NYT, in preparation for Black Friday - the start of the Christmas shopping season.

Customers who download the app onto their own Apple gadget can request help or particular products before even entering the store, meaning, in theory, that customers can have their orders ready for them when they arrive. Though pre-ordering with store collection can, of course, be done from the Apple store website.

The iPod Touches carried by staff also allow them to process transactions: according to the NYT story they are outfitted with credit card readers, a bar code scanner and a battery pack. ®

Beginner's guide to SSL certificates

More from The Register

next story
Microsoft on the Threshold of a new name for Windows next week
Rebranded OS reportedly set to be flung open by Redmond
Business is back, baby! Hasta la VISTA, Win 8... Oh, yeah, Windows 9
Forget touchscreen millennials, Microsoft goes for mouse crowd
SMASH the Bash bug! Apple and Red Hat scramble for patch batches
'Applying multiple security updates is extremely difficult'
Apple: SO sorry for the iOS 8.0.1 UPDATE BUNGLE HORROR
Apple kills 'upgrade'. Hey, Microsoft. You sure you want to be like these guys?
ARM gives Internet of Things a piece of its mind – the Cortex-M7
32-bit core packs some DSP for VIP IoT CPU LOL
Lotus Notes inventor Ozzie invents app to talk to people on your phone
Imagine that. Startup floats with voice collab app for Win iPhone
'Google is NOT the gatekeeper to the web, as some claim'
Plus: 'Pretty sure iOS 8.0.2 will just turn the iPhone into a fax machine'
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.