Tablets need permanent Black Friday price slash to triumph
Fondleslab costs must tumble, says analyst
Punters could be tempted to buy a non-Apple fondleslabs, but only if prices tumble – and that could be about to happen, say analysts.
The iPad remains pretty much unchallenged and although Samsung, Asus and Acer have made the best stab at taking on the US tab titan, Amazon's loss-leading Kindle Fire (our review) is the device earmarked to dent Apple's market share this Christmas.
"Amazon's Kindle Fire could shake up the tablet market," said CCS Insight principal crystal-ball gazer Gavin Byrne.
He said the "keen price" and marketing might of Amazon's web portal will pull in prospective buyers.
"In the longer term, Amazon's strong media offerings, including streaming movies and TV shows, may threaten Apple's dominance of this area," he said.
Seven-inch models represented just 2 per cent of volume tablet sales in August, but Amazon's machine could boost the numbers, the analyst claimed.
The world and its dog seems to have launched fondleslabs and as a result, more and more consumers will view price as the primary factor when shopping around.
Analyst Context expects more tablet and smartphone bundles this Christmas, and for second-generation Samsung and Asus machines to provide stiffer competition to Apple and manufacturers to "cut prices heavily in a bid to boost sales" and clear stocks.
"Clear price points and propositions are not yet established," said Salman Chaudhry, mobile analyst at Context.
"It seems that consumers have tended to play safe and buy on the strength of the Apple brand; however, we are expecting factors like operating systems, apps and interworking with existing devices to become part of the decision-making process."
Neither analyst revealed the pricing sweet spot, but HP clearly hit the mark with its TouchPad fire sale, however this tactic has not yet worked for the PlayBook, though RIM did not hack the price to the same degree.
So far Apple has not budged on price since it made the fondleslab popular, and is unlikely to do so as relatively low-iPad margins prevent any such actions. ®
The problem is the cheaper kit is rubbish.
Low margins, yes
No-one really expected Apple to compete on price here, but why else do you think that spec-equivalent fondleslabs from other manufacturers are so expensive?
Consumers are used to Apple being a premium brand, and all other brands are expected to undercut them.The fact that they cannot is one of many reasons why the iPad effectively has the whole market segment to itself. Its a neat trick, and one that I'm sure you can appreciate.
How exactly will prices tumble? Of course customers liked the price of the HP Touchpad during the fire sale but HP lost money doing that. Amazon are selling the Kindle (hardly a true iPad competitor) at just less than cost, obviously banking on making up the money in sales from their massive media library.
The fact is the other manufactures can't match Apple's iPad price, with an equivalent device, and make a profit let alone undercut it.
Who are these analysts and how much have they been drinking?
Goes without saying, surely...
...It is entirely understandable if reporters are fond of neologisms coined by one of their own.
You may be right - but the term "fondleslab" was coined by Lewis Page of this ilk.