Feeds

Apple iPhone owners are the most loyal smartphone buyers

RIM shot by wavering BlackBerry owners

The essential guide to IT transformation

iPhone owners are more loyal to their chosen handset than Android fans are to theirs.

So says GfK, a market watcher, after interviewing 4,500 folk across Europe, the US, Brazil, China and Japan.

It found that 84 per cent of iPhone users will buy another Apple handset when they upgrade, the company told Reuters.

Only 60 per cent of Android smartphone owners would make the same commitment to their current operating system.

RIM won't be happy to learn that only 48 per cent of BlackBerry owners said they will stick with the brand when they come to get a new phone.

Vendors, then, still have plenty of scope to win punters from rival platforms. Apple, though, needs to work less hard than other vendors, though it can't afford to take its fans' loyalty for granted.

And tricks like this, from Samsung, only serve to help Apple.

What most appeals to smartphone owners about specific handset-OS combos? GfK said that more than 70 per cent of consumers indicated the reason they would stick with their current phone brand was because of the handset's seamless integration of features and access to content. ®

Boost IT visibility and business value

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
Just in case? Unverified 'supersize me' iPhone 6 pics in sneak leak peek
Is bigger necessarily better for the fruity firm's flagship phone?
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
Leak: Intel readies next round of NUC
Cheap boxen to get a refresh
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?