Feeds

WinPho sceptics cut Lumia 800 sales estimates in half

Nokia huffs, sticks fingers in ears

Security for virtualized datacentres

One swallow doesn’t make a summer – and week’s worth of phone sales doesn’t make a comeback.

Nokia has responded to gloomy analysts sniffing at the initial consumer response to its first Windows phone. In a statement, Nokia says it’s had its highest-ever first-week sales from the Lumia 800 – but analysts say it will ship fewer units in the first quarter than they expected: 500,000 rather than a million, according to Pacific Crest.

The phone has received positive reviews (here's mine), but Bernstein Research’s Pierre Ferragu demurred.

“With no breakthrough innovation, we believe Nokia’s new phones are unlikely to get traction in a highly concentrated high-end," he wrote.

Nokia believes, with some justification, that punters will like the phone when they get the chance to see it first hand. It’s put a lot of effort into showcasing the Lumia 800 in stores, training and motivating channel sales staff, and ensuring demo units don’t go haywire.

But it’s also battling two years of rampant Android growth – established now as a safe bet for consumers – and its own catastrophic disappearance from the sales channel. Nokia sales crashed 82 per cent in Q3. It’s going to take some time to restore Nokia’s brand reputation for smartphones – it won’t happen overnight.

Nokia Lumia 800 Windows Phone 7.5 Mango handset

The Lumia 800

I recently wondered if Windows Phone was the best piece of software Microsoft had ever written. It’s certainly original and instantly useful, with clear advantages over the competition. How often can you say that?

Redmond’s deep cash reserves and media buying power certainly ought to make it a powerful ally. Perhaps Microsoft is so astounded to produce consumer software that people like, it’s resting on its laurels. It ought to remember that with almost negligible awareness of WP, the hard work on establish the platform is still ahead of it. ®

New hybrid storage solutions

More from The Register

next story
Apple iPhone 6: Missing sapphire glass screen FAIL explained
They just cannae do it in time, says analyst
Oh noes, fanbois! iPhone 6 Plus shipments 'DELAYED' in the UK
Is EMBIGGENED Apple mobile REALLY that popular?
Apple's big bang: iPhone 6, ANOTHER iPhone 6 Plus and WATCH OUT
Let's >sigh< see what Cupertino has been up to for the past year
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
The Apple Watch and CROTCH RUBBING. How are they related?
Plus: 'NostrilTime' wristjob vid action
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Half a BILLION in the making: Bungie's Destiny reviewed
It feels very familiar - but it's still good
Apple's SNEAKY plan: COPY ANDROID. Hello iPhone 6, Watch
Sizes, prices and all – but not for the wrist-o-puter
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.